Senior Brand Marketing Specialist (Employer Brand And Talent Marketing)

Scope

• Work cross-functionally with the human resource and global marketing teams to manage and execute employer branding and communications initiatives to attract top talent.
• Will be responsible primarily for India region and will provide support to any employer branding activities initiatives taken globally.
  

What You Will Do

• Draft compelling and engaging content, including job descriptions, advertisements, blog posts, scripting videos, and other multimedia content tailored to different audiences and channels.
• Leverage digital channels such as social media, job boards, email marketing, and search engine optimization (SEO) to attract and engage candidates.

• Leverage Adobe Photoshop and Canva templates to design social media posts and digital ads.
• Plan and executive recruitment events at campuses, job fairs, and online events like hackathons, and coordinate on university partnership programs.
  

What We Are Looking For

• 2.5 - 7 years of hands-on experience in planning and execution of recruitment marketing activities.
• Understanding of branding principles and the ability to effectively communicate the organizations employer brand and value proposition to potential candidates.
• Knowledge of employer branding strategies and tactics to enhance the organizations reputation as an employer of choice, including submissions for certification and ranking with agencies like Great Places to Work (GPTW).

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  Get Hired
  Experience in identifying and engaging with potential candidates through various channels, including job boards, social media, networking events, and talent communities.
• Ability to collaborate effectively with internal stakeholders, including hiring managers, HR professionals, and marketing colleagues, to understand talent needs and align recruitment marketing strategies with organizational goals.
• Strong verbal communication skills to present recruitment marketing strategies, results, and recommendations to stakeholders at all levels of the organization.
• Excellent interpersonal skills to build rapport with candidates, internal teams, and external partners, fostering a positive and collaborative work environment.
• Experience using Wrike or similar project management tool.
  

Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonders inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.