Marketing Content Specialist

BluSmart

Digital Marketing/Marketing

98+ Applicants

Posted: 9 months ago

5-9 years

Haryana

Work from Office

Posted: 9 months ago

Applicants: 98+

Job Description

About Company

Similar Jobs

Please verify your account first! Send OTP

Please click on the Apply to verify the status of jobs posted more than 15 days ago, as they may have expired. Similar Jobs

Job Description

As an In-App Marketing Content Specialist, you will play a crucial role in enhancing user engagement and conversion rates through our app by focusing on deals and offers while ensuring compliance with brand guidelines. Your responsibilities will involve conducting detailed audits of app content, including banners, offers, push notifications, and emails, to maintain accuracy, relevance, and brand alignment.

You will need to analyze user experiences within the app to refine content strategies for different touchpoints, gain insights into user challenges and motivations, and lead the development of content strategies for in-app campaigns across various platforms. Regular content audits of the app and website will also be part of your duties to ensure consistency with brand standards and user expectations.
Furthermore, you will summarize findings from content audits, provide actionable recommendations for improvement, manage communication strategies for different user groups across channels, and create personalized content experiences based on user data analysis. Developing targeted strategies, designing communication plans, and executing email campaigns and in-app notifications to boost user retention and engagement will be key aspects of your role.

Looking to get Placed? Try our Placement Guarantee Plan

Additionally, you will conduct market research surveys to gather insights, utilize analytics to measure content effectiveness and drive improvement, collaborate with UX and product teams to enhance user conversion, and establish comprehensive content guidelines for consistency and quality across the app and website.
To qualify for this position, you should hold a Bachelor's degree in Mass Communication, Journalism, English Literature, or related fields, along with 5-8 years of experience in content auditing, strategy development, or related areas. Strong empathy for users, effective collaboration skills, knowledge of SEO and ASO, proficiency in content writing and editing, attention to detail, awareness of visual content best practices, excellent project management abilities, research skills, and organizational precision are essential skills for this role.,

Skills

MarketingSeoResearch SkillsOrganizational SkillsContent EditingContent WritingApp Store Optimization ASOSearch Engine Optimization SEOTo Be Done JTBD FrameworkProject Management

If an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.

About Company

BluSmart is a technology-driven, sustainable transportation company offering a premium ride-hailing experience in India. We operate a fleet of electric vehicles, committed to reducing carbon emissions and improving urban mobility.

Important dates & deadlines?

Application Deadline

23 Oct 25, 05:23 PM IST

Similar Jobs

View All

Jobaaj

Don't Miss out any Updates

Subscribe now for the latest job alerts
and never miss an update

Job Alert

Google hiring for Specific Roles Apply Now!

1 min ago

New Opportunity

Amazon is hiring freshers Apply Now!

5 min ago

Featured Jobs

Microsoft opening 50+ positions Apply Now!

10 min ago