Deputy Manager/Assistant Manager - Marketing & Corporate Alliances

Key highlights of the role are listed below (purely indicative and not limiting): Key Responsibilities Areas:

• Being a part of the Brand & Marketing communications team, your main responsibilities will be to run various campaigns as per the company strategies to have strong engagement with existing customers and add more new customers.
• Plan, coordinate, and execute multi-channel marketing campaigns across email, SMS, push notifications, in-app communication, and digital media channels using marketing automation tools.
• Collaborate with Product, Analytics, and Creative teams to define campaign objectives, audience segments, and customer journeys.
• Manage campaign scheduling, testing (A/B experiments), and deployment, ensuring accuracy and adherence to timelines.
  
• Track and report campaign performance, generating insights for optimization of conversion, activation, and retention metrics.
• Support integration and enhancement of Mar Tech tools such as CRM, CDP, and journey orchestration systems to drive personalization and automation efficiency.
• Maintain campaign documentation, performance dashboards, and standard operating procedures.
• Ensure full compliance with BOBCARD guidelines, regulatory frameworks (RBI, DPDPA), and internal data governance norms.
• Partner with internal and external stakeholders to continuously enhance campaign delivery and reporting processes.

Applicants should possess the following attributes:

• Understanding in to marketing/campaign management, preferably in campaign execution or project coordination.
• Proficient in MS Office (Excel, PowerPoint), marketing tools (e.g., Credence, Web Engage, or any other marketing platform).
• Data Oriented
• Analytical Thinking.