Bombay Shaving Company - Product Manager - Website & Digital

Company overview:
Bombay Shaving Company is India's leading men's grooming D2C brand - built on the belief that great products deserve an equally great buying experience. Our website is one of our most critical revenue channels, and we're investing heavily in making it faster, smarter, and more conversion-focused. We're looking for a product thinker who can own that mission end-to-end.
Role overview:
We're hiring a Product Manager - Website & Digital Experience to take full ownership of BSC's D2C website strategy. You will define the product roadmap, drive conversion rate optimisation, and ensure every element of the digital storefront - from homepage to post-purchase - is intentional, data-backed, and brand-right.This is a high-ownership role that sits at the intersection of growth, design, and technology. You'll work with a cross-functional team spanning engineering, design, marketing, and category - and you'll be expected to lead, not just coordinate.
Key responsibilities:
Website Strategy & Roadmap
- Define and own the end-to-end product roadmap for BSC's D2C website (Shopify-based), aligned with business goals and revenue targets
- Prioritise features, experiments, and tech investments using a structured framework (RICE, ICE, or equivalent)
- Lead quarterly planning with engineering and design to ensure timely, high-quality delivery
- Own the website as a product - from information architecture and navigation to checkout and loyalty flows
Conversion Rate Optimisation (CRO)
- Set up and own a continuous A/B and multivariate testing pipeline across key funnel stages - landing pages, PDPs, cart, and checkout

- Define, track, and report on core conversion KPIs: sessions, CVR, ATC rate, checkout completion rate, bounce rate, and revenue per visitor
- Identify conversion leakages through funnel analysis and translate findings into prioritised product experiments
- Partner with performance marketing to align landing page experiences with paid traffic intent
Data & Analytics
- Own the website analytics stack - ensure accurate tracking via GA4, Hotjar, clarity or equivalent tools
- Build dashboards and regular reporting cadences to keep stakeholders aligned on website performance
- Drive decisions through data - every major feature or change should have a clear hypothesis, metric, and success criterion.
Cross-Functional Collaboration
- Act as the primary interface between the tech/dev team and business stakeholders (growth, brand, category)
- Write clear, detailed PRDs and user stories that translate business requirements into actionable engineering briefs
- Work closely with the UI/UX design team to ensure experiences are both conversion-optimised and on-brand
- Collaborate with the customer insights team to incorporate VOC (voice of customer) data into product decisions.
Required skill set:
- D2C / Ecommerce Product Experience 3-5 years of PM experience, with at least 2 years owning a consumer-facing website or app
- Shopify Hands-on experience managing or building on Shopify; understanding of theme architecture, apps, and limitations
- CRO & Funnel Analytics Demonstrated experience running A/B tests and improving conversion metrics with measurable outcomes
- Analytics Tools Proficient with GA4, Hotjar/Microsoft Clarity, or similar; can build and interpret funnels independently
- PRD Writing Ability to write crisp, unambiguous product requirements that engineering teams can act on without hand-holding
- Stakeholder Management Comfortable aligning cross-functional teams with competing priorities; can push back with data
Preferred skill set:
- Familiarity with Shopify apps ecosystem (reviews, upsells, loyalty, personalisation tools)
- Exposure to headless commerce or frontend performance optimisation (Core Web Vitals, page speed)
- Experience with personalisation tools (Nosto, Rebuy, or similar)
- Basic SQL or ability to pull your own data without always depending on a data analyst
- Prior experience in a D2C brand, consumer startup, or growth-stage ecommerce company