Medika Bazaar - General Manager - General Consumables & Disposables

Position: General Manager - General Consumables & Disposables (C&D)
Location: Confidential
Reporting To: Business Head / Vertical Head
About Medikabazaar
Medikabazaar is transforming the future of healthcare supply chain with a powerful vision and a global footprint. As India's largest B2B platform for medical procurement, Medikabazaar is redefining how hospitals, clinics, and healthcare institutions access and manage critical supplies, equipment, and technology.
With a strong presence across India and expanding operations in international markets including the Middle East and Southeast Asia, Medikabazaar bridges the gap between innovation and operational efficiency. Our comprehensive digital ecosystem streamlines sourcing, logistics, and inventory management-empowering healthcare providers to focus on what matters most: delivering exceptional patient care.
From everyday medical consumables to advanced diagnostic and surgical equipment, we serve a diverse portfolio of healthcare partners, ensuring availability, affordability, and reliability at every touchpoint. Backed by integrated financing solutions and a rapidly growing network of manufacturers and buyers, Medikabazaar is not just a marketplace-it's a movement toward a smarter, more connected global healthcare infrastructure.
At Medikabazaar, we are proud to lead the charge in shaping a future where quality healthcare is accessible, scalable, and sustainable across the world
Product Portfolio - General Consumables & Disposables
The business portfolio includes a wide range of healthcare consumables and disposable products such as:
- General Hospital Consumables - Syringes, needles, IV sets, catheters, infusion products, surgical gloves
- Wound Care & Dressing Materials - Gauze, cotton, bandages, tapes, dressings, surgical sutures
- Surgical Disposables - Face masks, caps, gowns, shoe covers, drapes
- Infection Control Products - Sanitizers, disinfectants, cleaning consumables
- Laboratory Consumables - Test tubes, pipettes, swabs, vacutainers, slides
- Other routine medical disposables used across OPD, IPD, ICU, and OT environments
Role Purpose
The General Manager - Consumables & Disposables (C&D) will be responsible for driving the overall business growth, sales strategy, profitability, and market expansion for the consumables vertical across assigned regions or PAN India operations. The role requires strong leadership in sales, channel management, key account handling, and business development within the healthcare consumables segment.
The incumbent will play a critical role in scaling revenue, strengthening customer relationships, improving market penetration, and building a high-performance sales organization.

Key Responsibilities
Business Growth & Strategy
- Drive overall revenue growth and profitability for the Consumables & Disposables business vertical.
- Develop and execute strategic business plans for market expansion and product penetration.
- Identify new business opportunities across hospitals, nursing homes, clinics, diagnostic centers, and institutional accounts.
- Develop annual operating plans, sales forecasts, and growth strategies aligned with organizational objectives.
Sales & Key Account Management
- Manage and grow strategic/key healthcare accounts across assigned geographies.
- Build strong relationships with hospital procurement teams, purchase heads, administrators, and decision-makers.
- Ensure achievement of monthly, quarterly, and annual sales targets along with collection efficiency.
- Lead large institutional negotiations, rate contracts, and tender-based business opportunities.
Team Leadership & Development
- Building a high capable team to scale consumable business
- Lead, mentor, and manage regional sales teams to ensure high productivity and performance.
- Build a strong sales culture focused on customer engagement, execution excellence, and target achievement.
- Monitor team performance through regular reviews, coaching, and capability development initiatives.
Market Intelligence & Operational Excellence
- Analyze market trends, competitor activity, pricing strategies, and customer requirements.
- Work closely with supply chain, product management, operations, and finance teams for smooth execution.
- Ensure effective inventory planning and availability of fast-moving consumable products.
- Drive CRM discipline, sales reporting, pipeline management, and MIS accuracy.
Stakeholder Management

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- Collaborate with internal leadership teams for strategic planning and business reviews.
- Strengthen relationships with manufacturers, channel partners, and institutional buyers.
- Represent Medikabazaar in industry forums, conferences, and healthcare networking events.
Qualifications & Experience
- Bachelor's degree in Science / Pharmacy / Business Administration.
- MBA preferred.
- 15 + years of experience in medical consumables, disposables, healthcare distribution, or allied healthcare products.
- Proven leadership experience in managing large sales teams and institutional business.
- Strong network within hospitals, healthcare institutions, and procurement ecosystem preferred.
- Demonstrated success in achieving aggressive business growth and revenue targets.
Skills & Competencies
- Strong leadership and team management capabilities
- Excellent business development and strategic planning skills
- Strong negotiation and key account management expertise
- Customer-centric and solution-oriented approach
- Analytical mindset with strong commercial acumen
- Excellent communication and stakeholder management skills
- Proficiency in CRM tools, MS Office, and sales analytics/reporting
Why Join Medikabazaar?
- Opportunity to lead one of the fastest-growing healthcare consumables businesses in India.
- Be part of India's largest B2B healthcare procurement platform.
- Exposure to a diverse and high-growth healthcare portfolio.
- Dynamic, performance-driven work environment with strong career growth opportunities.
- Opportunity to work closely with top healthcare institutions and industry leaders.