Brand Marketing Executive

Job description / Role

Key Responsibilities

• Develop and implement brand marketing campaigns across digital, social, and offline channels.
• Coordinate with design and content teams to produce marketing materials that reflect brand identity.
• Manage social media presence, content calendars, and engagement initiatives.
• Conduct market research to identify trends, competitor strategies, and customer insights.
• Monitor and analyse campaign performance; prepare regular reports with recommendations.
• Support events, sponsorships, and promotional activities to strengthen brand visibility.
• Ensure consistency in brand messaging across all platforms and communications.
• Collaborate with sales and product teams to align marketing activities with business objectives.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years of experience in brand marketing, digital marketing, or a related role.
• Strong understanding of digital marketing platforms (social media, SEO, PPC, email marketing).
• Creative mindset with excellent communication and presentation skills.
• Ability to analyse data and convert insights into actionable strategies.
• Strong organisational and project management skills.
• Proficiency in MS Office; knowledge of design/marketing tools (e.g., Canva, Adobe Suite) is a plus.

Salary:

Job Function: Marketing, Advertising & PR

Company Industry: Retail

About the Company

Brand Folio LLC is the regional distributor for a leading sports brand in the Middle East, Africa and CIS.