Senior Territory Sales Incharge - Modern Trade - Vijayawada

Roles and Responsibilities

• Meet S&D targets by effective implementation of area sales & development plans.
• Develop Sales forecasts for all categories based on trends.
• Develop channel sales strategy for geography assigned in consultation with the Manager.
• Define allocation of sales targets to the different territories in consultation with the Manager of Sales based on a clear understanding of the calendar of inputs/market growth/category growth.
• Plan and achieve distribution expansion as per budget plans.
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  Stocks and logistics planning for the area.
• Ensure distributor claims are settled in time by proper scrutiny and on-field verification.
• Ensure retention of agreed ROI for the distributors.
• Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
• Develop distribution strategy in line with changing channel mix.
• Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.
• Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.
• Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
• Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
• Work very closely with Regional Trade Marketing /Key Account teams in the management of schemes/promotions/contests being run to promote the company brand

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• Execute specific promotions - exhibitions, sampling, in-store activities, etc. in Key A/Cs.
• Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.

Desired Candidate Profile

• Graduate Must, MBA preferable.
• 3-5 years of experience in General Trade from the FMCG industry only.
• A good understanding of MS Excel is a must.
• Should be able to read and understand data.