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Job Description
Position Title: Sales Officer Modern Trade
Function: Sales
Key Stakeholders
Key Stakeholders:
Internal : Sales Admin, Depot, Quality
External: Key Accounts Manager, Channel Partners
Educational Qualification: Graduate
Experience
Desired Competencies:
- Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
- Should have experience of working in FMCG sales function, preferably in modern trade handling.
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL
- Coach AWSM on BIL best practices & WOW
- Train AWSM on Sales Call Process
- Evaluate their performance Periodically
- Provide on the job support / guidance for addressing territory specific issues
- Able to spot opportunities in market related Brands, Competition Or Execution & convert them into incremental business
- Implement launch of new consumer promos / trade schemes & new products.
- He should leverage New Product Launch or Consumer Promos.
- He will track & review performance of new products / schemes
- Expands the In store Execution parameter (ND, SOS, Location, 2nd Visibility) in the Area
- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation
- Operationalize new product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
- PJP data
- MIS reporting
- Ensure Hub of UDAAN
- Visit consumer to address & sort quality complaints.
- Inform Quality about status of complaint
Skills
Business DevelopmentSalesChannel Partner ManagementArea SalesSales ExecutiveIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Britannia Industries Limited, founded in 1918, is headquartered in Kolkata, West Bengal, India and operates in Food processing. It operates as public limited company under public ownership.
Important dates & deadlines?
Application Deadline
18 Dec 25, 03:17 PM IST
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