Area Sales Executive

Britannia Industries Limited
Department Icon Business Development / Sales
147+ Applicants
Posted: 2 years ago
5-10 years
Sitamarhi, Bihar, India
Work From Office
Posted: 2 years ago
|
Applicants: 148+
Job Description
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Job Description

Position Title: Territory Sales in charge
Function: Sales
Internal
Key Stakeholders:
  • Sales Admin,
  • Depot,
  • Quality
External
  • AW & AWSM,
  • Retailers,
  • Wholesalers (W/S)
Educational Qualification: Graduate
Desired Competencies
Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
Key Responsibilities
Ensure achievement of secondary sales targets
  • Setting objectives for AW
    • Free Workshop
  • Breaking objectives for AWSM (beat-wise)
  • Ensure communication of objectives to AW
  • Periodic tracking of objectives
AW Management
  • Align, support & motivate AW to meet business objectives
  • Ensure adequate infrastructure & systems
  • Act as a commercial interface between AW & BIL
Coach, manage & evaluate AWSM performance
  • Coach AWSM on BIL best practices & WOW
  • Train AWSM on Sales Call Process
  • Evaluate their performance Periodically
  • Provide on the job support / guidance for addressing territory specific issues
Ensure adequate service level in market & build business in existing & new outlets
  • Ensure adequate servicing at dealer points
  • Maintain relations with existing dealers
  • Increase the depth and width per dealer
  • Prospect new outlets
  • Perform activations as per decided by ASM

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Execute visibility implementation & Merchandizing
  • Ensure adherence to plan-o-gram
  • Ensure execution of primary & secondary Merchandizing
  • Ensure execution of Visibility Implementation
Implement launch of new consumer promos / trade schemes & new products
  • Operationalize new product through communication & sampling
  • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
  • Track & review performance of new products / schemes
Market Intelligence
  • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
Maintain records & systems
  • PJP data
  • MIS reporting
  • Ensure Hub of UDAAN
Represent Britannia for consumer complaints
  • Visit consumer to address & sort quality complaints.
  • Inform Quality about status of complaint

Skills

SalesNegotiationCommunication

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Important dates & deadlines?

Application Deadline

24 May 24, 12:56 PM IST

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Area Sales Executive

Britannia Industries Limited

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