Marketing Manager || Noida

Profile: Marketing Manager

Location: Sector-68, Noida

Working Days: 5 days working

Notice Period: Preferring who can join us immediately / or within 15-30 days

Note: We are seeking candidates who have experience working specifically in SaaS and product-based environments. We are not considering profiles from IT services or SEO backgrounds. The ideal candidate should have hands-on experience executing strategies and managing paid campaigns independently, and must be able to clearly discuss ROI and performance outcomes.

Responsibilities:

Team Leadership:

• Lead and manage the Digital Marketing team, fostering a collaborative and innovative work environment.
• Provide guidance, mentorship, and support to team members, ensuring alignment with company goals and objectives.
• Coordinate and oversee the execution of digital marketing campaigns, ensuring a cohesive and consistent brand message across all channels.

Brand Strategy and Optimization:

• Develop and implement comprehensive digital marketing strategies to optimize brand visibility and awareness.
• Conduct market research and analyze industry trends to identify opportunities for brand enhancement and growth.
• Work collaboratively with cross-functional teams to integrate brand strategies into broader marketing initiatives.

Campaign Development and Execution:

• Create, plan, and execute digital marketing campaigns that align with the overall brand strategy.
• Utilize a data-driven approach to monitor and analyze campaign performance, making data-driven decisions to optimize outcomes.
• Ensure that all digital campaigns are aligned with brand guidelines and effectively communicate the brand message.

Audience Engagement:

• Develop and implement strategies to engage a broad audience through various digital channels.
• Utilize social media, email marketing, content marketing, and other platforms to enhance brand reach and engagement.
• Stay abreast of emerging trends and technologies in digital marketing to capitalize on new opportunities.

Reporting and Analysis:

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  Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
• Prepare regular reports on campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with the analytics team to gather and interpret data that informs marketing strategy.

Qualifications:

• Master/bachelors degree in marketing, Business, or a related field. Master's degree is a plus.
• 10 +years of proven experience in digital marketing with a focus on brand management.
• Strong leadership and team management skills.
• In-depth knowledge of digital marketing trends, tools, and platforms.
• Proven ability to develop and implement successful digital marketing strategies.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret complex data sets.
• Creative thinking and problem-solving skills.

To apply, please submit your resume, cover letter, and a portfolio showcasing successful digital marketing campaigns you have led at the email id mentioned below:

kanika.s@broadwayinfotech.com