Marketing Automation & Tracking Engineer

Overview

We are seeking a highly skilled Marketing Automation & Tracking Engineer who can independently design, implement, and maintain end-to-end data tracking and marketing automation systems. This role is ideal for someone who is confident working with minimal supervision and takes full ownership of technical execution, accuracy, and delivery.

You will be responsible for building and maintaining the core infrastructure that powers marketing, sales, and customer data. This includes ensuring accurate tracking, seamless data flow across systems, and reliable automation that supports business growth. You will work across tools such as Segment, HubSpot, and Google Tag Manager (GTM) to ensure every customer interaction is captured correctly and translated into actionable insights.

Schedule:

• Mondays to Fridays, 9:00 am to 1:00 pm (Australian Eastern Time, 20 hours per week)

Responsibilities

Marketing Systems & Tracking

• Own the end-to-end implementation and maintenance of customer data tracking systems (primarily Segment)
• Configure and manage Google Tag Manager (including server-side GTM) for accurate event and conversion tracking
• Ensure all website, app, and platform events are correctly captured, structured, and validated
• Build and maintain tracking architecture across marketing channels, ads, and product touchpoints
• Implement and optimize integrations between systems such as Segment, HubSpot, Customer.io, Braze, and related tools
• Maintain high data integrity through consistent QA, validation, and troubleshooting of tracking issues
• Develop dashboards and reporting structures that provide reliable marketing and sales performance insights

Sales & Marketing Automation

• Build and maintain automated workflows connecting marketing, sales, and product data
• Ensure seamless lead routing and lifecycle management within CRM systems (e.g., HubSpot)
• Set up real-time alerts, triggers, and dashboards for sales and customer success teams
• Partner with internal teams to ensure data is actionable and supports decision-making
• Collaborate with engineering teams to validate correct data collection, storage, and flow across systems

Requirements

• Strong hands-on experience with Segment, HubSpot, and Google Tag Manager (GTM)
• Proven ability to independently implement and manage end-to-end tracking solutions
• Solid understanding of event tracking, data layer structures, and customer data flows
• Experience working with marketing automation platforms (e.g., HubSpot, Customer.io, Braze)
• Strong QA discipline with close attention to tracking accuracy and data integrity
• Excellent troubleshooting and problem-solving skills across multi-system environments

Additional Technical Skills

• Comfortable working with APIs, webhooks, and JSON

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• Ability to diagnose and resolve cross-platform tracking or integration issues
• Experience documenting tracking setups, workflows, and system architecture

Bonus Skills

• JavaScript experience for custom tagging or tracking implementations
• CRM experience (Salesforce or advanced HubSpot CRM usage)
• Understanding of attribution modeling and campaign performance analysis
• Experience in SaaS, eCommerce, or fast-paced startup environments

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.