Insight Professional

Insight Professional
Req ID: 54743
Posting Start Date: 14/05/2026
Job Function: Brand and Marketing
Division: Finance & Business Services
Job Location: IND-Gurugram-IQ
Advertised Salary: Competitive
Why this job matters
The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.
What Youll Be Doing

• Supports in executing BT Groups content and campaign strategy, supporting the achievement of BT Groups commercial and marketing objectives.
• Supports the implementation of content programs that delivers measurable value to BT Groups digital profile and search engine optimisation (SEO) as well as web traffic.
• Participates in activities that contribute to BT Groups brand positioning for external communications as part of the content strategy and plan.
• Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
• Supports the use of multi-channel automation and customer relationship tools in email strategy and execution, enabling engaging content strategy and campaign execution.
• Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
• Undertakes content production operations delivering assets that support BT Groups content and campaign strategy.
• Supports in the implementation of ways to improve working processes within content and campaign management.
  

The Skills Youll Need
Agency Management
Customer Lifecycle
Marketing Strategy
Stakeholder Management
Budgeting
Campaign Development
Campaigning
KPI/Metric Monitoring
Brand Strategy
Digital Marketing
Campaign Optimisation
Customer Segmentation
Project/Programme Management
Account Based Marketing
Decision Making
Growth Mindset
Inclusive Leadership
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

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Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
About Us
BT Group was the worlds first telco and our heritage in the sector is unrivalled. As home to several of the UKs most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.
Over the next two years, we will complete the UKs largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UKs best telco, reimagining the customer experience and relationship with one of this countrys biggest infrastructure companies.
Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if youre a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DONT MEET EVERY SINGLE REQUIREMENT
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. Were committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if youre excited about this role but your past experience doesnt align perfectly with every requirement on the , please apply anyway - you may just be the right candidate for this or other roles in our wider team.