Digital Demand Generation Manager

Buzznation is looking for a Digital Marketing Manager to lead digital demand generation for the organization and effectively promote our brand across all digital channels.

If you are an innovative and passionate about current trends and creating digital marketing campaigns, you might be the right person. On a daily basis, you will be managing the demand generation from via Buzznation website, search engines and social channels (largely LinkedIn).

Objectives of this role

· Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and social media

· Establish and execute a digital marketing strategy to distribute content

· Optimize the website for demand generation

· Work with the technology and design teams to maintain Buzznations digital presence

· Maintain consistent brand messaging across all social channels

· Create and maintain an editorial calendar to deliver targeted content

Responsibilities

· Create and manage content for social media, emails, website and other forms of digital communication

· Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

· Collaborate with the team to brainstorm new and innovative growth strategies and marketing techniques

· Develop and monitor campaign budgets

· Diligently managing the newsletters and periodic email campaigns

Skills and qualifications

· In-depth knowledge of various social media platforms and best practices in SEO, SEM and email marketing

· Ability to analyze consumer metrics, reports, and trends

· Social media savvy, with a passion for staying on top of trends

· Strong sense of creativity, imagination, and innovation

· Excellent interpersonal skills, with the ability to collaborate with other departments

· Multi-tasking and managing priorities

Preferred qualifications

· Experience in digital marketing, or a related field

· Experience with SEO and SEM strategy and keyword research

· Understanding of website analytics tools, such as Google Analytics

· 5-7 years of experience in the digital marketing function focused around demand generation