Marketing Operations Manager | Remote

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 1 year ago
2-4 years
Noida, Uttar Pradesh
Work from Office

Posted: 1 year ago
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Applicants: 100+
Job Description
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Job Description

About The Team
This role is on our marketing operations team. The growth marketing team oversees growing marketing contribution to C2FO by testing and scaling existing marketing programs, creating new programs, and operationalizing marketing programs for our buyer and supplier teams.
About The Marketing Operations Manager
As a Marketing Operations Manager, you will play a key role in driving the efficiency and effectiveness of our marketing initiatives by aligning systems, data, and processes with team goals. Your day-to-day will include executing data-driven programs across our platforms and shaping the marketing technology stack to support seamless, omnichannel customer experiences. Success in this role requires a strong analytical mindset and the ability to translate data insights into impactful marketing strategies.
Essential Duties
  • Drive creation and adoption of new processes and deploy solutions to the entire organization
  • Manage technical aspects of key marketing systems (marketing automation, CRM, intent platforms, marketing data platforms, etc.) used to generate, distribute, and report on marketing performance
  • Own vendor relationships for all tools in the marketing tech stack, external marketing operations consultants and agencies, and champion all initiatives involving marketing technology
  • Own the marketing technology budgeting and planning process
  • Document and optimize our marketing processes
  • Leverage data to measure effectiveness of activities, ROI and adjust activities based on performance
  • Work with AI toolsets to automate manual processes that currently exist in our marketing organization
  • Work with our other data teams to append, clean and tag our data
  • Monitor daily operations to ensure systems are working as designed, spot problems and troubleshoot
Basic Qualifications
  • Affinity for small business
  • Bachelors degree in marketing, information technology or business
  • 2+ years experience working in marketing, marketing operations, or system operations role
  • Admin-level knowledge of Marketo or a similar marketing automation tool
  • Understanding of APIs with basic knowledge of how to create APIs
  • Working knowledge of Salesforce CRM
  • Experience in project management tools like Jira, etc.
  • Working knowledge of the current and emerging marketing technology landscape and platform integration.
  • Experience with databases and database management
  • 2+ years experience using SQL to run queries
  • 2+ years experience with MS excel advanced tools and formulas

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  • Proven track record of scoping and implementing tech-enabled solutions to meet business needs and drive growth
Preferred Qualifications
  • Adobe certified expert in Marketo, or equivalent with another marketing automation tool
  • Familiarity with BI Tools, lead routing, and ABX platforms strongly preferred.
About C2FO
More than a mission, C2FO is a movement that is disrupting the financial world and changing the way businesses gain access to the working capital they need to grow. Here, everyone is an employee-owner which means were all invested in our work and our team members. Were a company of team players and self-starters, finding new and innovative ways to get things done. If youre excited to learn, grow and leave your mark on our fast-growing organization, C2FO may be the place for you.
Headquartered in Kansas City, USA, C2FO has more than 500 employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the worlds largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $275 billion in funding to businesses since our founding. How do we do this By providing fast, flexible and equitable access to low-cost capital through our easy-to-use platform.
We provide technology with a human touch, giving our customers the direct support they need and ensuring our team members have the tools, resources and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products.
Benefits
At C2FO, we take care of our customers and our people the vital human capital that helps our customers thrive. Thats why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more. Learn more about our benefits here. (https://www.c2fo.com/amer/us/en-us/about-us/careers)
Commitment to Diversity and Inclusion
As an Equal Opportunity Employer, we not only value diversity and equality, but we also empower our team members to bring their authentic selves to work every day. Our goal is to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.?
We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.

Skills

Marketing

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Important dates & deadlines?

Application Deadline

31 May 25, 12:40 PM IST

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