Digital Marketing Manager

Job Title: SEO/PPC Manager

Job Summary:

We are seeking an experienced and versatile SEO/PPC Manager to join our team and drive our digital marketing strategies to new heights. This role combines expertise in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, ensuring our online presence not only grows but thrives. As an SEO/PPC Manager, you will develop and manage strategies for both organic and paid campaigns, playing a pivotal role in enhancing visibility, traffic, and return on ad spend (ROAS).

Key Responsibilities:

• SEO Management:
• Develop and execute successful SEO strategies to enhance organic traffic and improve search rankings.
• Conduct keyword research to guide content creation and optimization.
• Review and resolve technical SEO issues.
• Optimize website content, landing pages, and paid search copy for SEO purposes.
• Oversee off-page optimization projects such as link building.
• Monitor and report on traffic, rankings, and other SEO metrics.
• PPC Management:
• 
  Plan, create, and execute paid search campaigns across multiple platforms (e.g., Google Ads, Amazon Ads, Facebook, Bing).
• Conduct audience and keyword research to optimize targeting and ROAS.
• Manage PPC budgets and adjust bids to maximize campaign performance.
• Track and report on KPIs, identifying areas for improvement and efficiency.
• Write engaging and concise ad copy aligned with marketing goals.
• Monitor and mitigate risks such as click fraud and irrelevant spend.
• Collaboration and Integration:
• Work closely with the content, social media, web development, and marketing teams to ensure campaigns are integrated and aligned across channels.
• Collaborate with analytics teams to visualize and report campaign performance.
• Trend Monitoring:
• Stay up-to-date with SEO, PPC, and digital marketing trends and best practices, applying insights to improve campaigns.

Requirements and Skills:

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• Experience:
• 5+ years of experience in digital marketing, with expertise in both SEO and PPC management.
• Proven success in managing campaigns with a strong focus on ROI and performance metrics.
• Technical Skills:
• Proficiency in tools such as Google Ads, Google Analytics, Data Studio, and various SEO platforms.
• Knowledge of standard SEO practices, paid search dashboards, and data visualization tools.
• AdWords or equivalent certifications preferred.
• Soft Skills:
• Strong analytical skills with numerical aptitude.
• Excellent communication and presentation abilities.
• Organizational and leadership skills with a proven ability to manage cross-functional teams.

Interested candidates can share their Updated Cvs on

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