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Job Description
Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.
As an independent company, its core values are grounded in:
CRM & Data Lead
The Digital & Media department is looking for CRM & Data Lead for management and implementation of CRM projects, data and tools, while leading optimization and innovation to enhance the omnichannel client experience. The role will ensure CRM business needs are met from capturing client data to engaging local clients across 3 divisions. This role is required to work in close collaboration with digital team, retail team, marketing team and 3rd party vendors to ensure smooth operation and data analysis to optimize all aspects of experience for both internal and external clients. A high level of collaboration and project management as well as excellent communication skills are key to success in this role with many stakeholders in different areas of the business.
The impact you can create at CHANEL
CRM & Digital Tools
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.
As an independent company, its core values are grounded in:
- Exceptional creation and client experience
- Nurturing human potential
- Having a positive impact – on people, the environment, and communities around the world.
CRM & Data Lead
The Digital & Media department is looking for CRM & Data Lead for management and implementation of CRM projects, data and tools, while leading optimization and innovation to enhance the omnichannel client experience. The role will ensure CRM business needs are met from capturing client data to engaging local clients across 3 divisions. This role is required to work in close collaboration with digital team, retail team, marketing team and 3rd party vendors to ensure smooth operation and data analysis to optimize all aspects of experience for both internal and external clients. A high level of collaboration and project management as well as excellent communication skills are key to success in this role with many stakeholders in different areas of the business.
The impact you can create at CHANEL
CRM & Digital Tools
- Drive a client-centric culture within all boutiques across 3-Divisions by championing effective client engagement and sophisticated client experience to enable retail teams to develop long lasting relationships with clients, and to ensure that the Brand is perceived as the Ultimate House of Fashion Luxury
- Seamless execution of client strategy & development in partnership with local retail, marketing & boutique teams to drive the full client journey
- Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning)
- Responsible for and the key contact of the clienteling tools including the internal app for retail teams, ensuring application maintenance and a strong user experience; Implement the roll-out of our clienteling tools including the app at the POS, train our sales advisors accordingly
- Ensure seamless execution of CRM campaigns according to approved requirements
- Provide reports and learnings to enhance future campaigns and automation briefs
- Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the Marketing, CRM and Omni-channel strategy and objectives
- Responsible for client data analysis
- Report on campaign performance, developing post-campaign analysis & client insights and regularly share successes and learnings
- Work with the Internal Agency team on developing advanced CRM practices
- Manage email marketing calendar; targeting and orchestration of all 1-to-many and 1-to-1 client communication campaigns across all touch points ensuring that the central guidelines are met
- Leverage VIC programme to design a dedicated path to our top tier clients
- Support the business review process to drive the achievement of business KPIs
- Provide planning and liaison support amongst local IT, regional IT, vendors, agencies and the division teams (local and regional)
- Work with Marketing to develop client gifting strategy and manage gift forecasting to ensure client needs are met
- Act as lead data stewards to review and validate the database accuracy and database maintenance
- Responsible for database growth; developing data capture opportunities and growing owned client data. Understand data flows and be the business stakeholder to improve client data integrations;
- Create programme to share understanding of the benefits of data capture with the retail team through training, regular communications, and reports
- Ensure client data alignment across touchpoints to maintain highest data integrity;
- Build in-depth knowledge of our client database and provide insights and recommendations to various stakeholders
Looking to get Placed? Try our Placement Guarantee Plan
- Minimum 5 years’ experience in relevant Data/CRM experience, preferably within the Digital/CRM agency
- Experience in salesforce.com technology, especially in the Marketing Cloud module or any other campaign management platform is a plus
- Experience in communication targeting & channel orchestration
- Operational excellence in CRM / lifecycle design
- Capability to contribute to brand equity by supporting the implementation of campaign communications
- Capability to articulate the digital client propositions for campaigns through clear communication
- Capability to understand the various methods of gathering, extracting, storing and cleansing related data as per data sourcing and preparation requirements set by data governance stakeholders
- Capability to apply various methods of descriptive analytics and reporting to display factual data analysis results on CRM campaigns
- Flexible and positive mindset to embrace changes and agility to adapt
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.
Skills
Campaign PerformanceOptimizationEmail MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
CHANEL is a global luxury brand renowned for its high-fashion clothing, fragrances, and accessories. The company is known for its iconic designs, high-quality materials, and strong brand identity.
Important dates & deadlines?
Application Deadline
29 Apr 24, 02:36 PM IST
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