PR & Social Media Specialist

About the Company:

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 41 years of car manufacturing experience, we have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.

CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US, and Munich in Germany. We have a professional automotive R&D process and testing & verification system to ensure that each product can endure more than 10 years or 260,000 km of use.

About the Role:

• Strategic Communication
• Develop and execute PR strategies for enhanced brand visibility and industry reputation.
• Collaborate across teams to ensure consistent messaging across PR channels.
• Content Development
• Create engaging content, including articles, press releases, feature stories, speeches, etc.
• Ensure content aligns with brand guidelines and effectively communicates key messages.
  
• Media & Influencer Relations
• Foster strong relationships with key media outlets across digital, print, and broadcast platforms.
• Proactively secure positive media coverage for company initiatives and partnerships.
• Event Management
• Plan and execute PR events and product launches to enhance the company's profile.
• Coordinate with internal teams for maximum impact on the public image.
• Social Media
• Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
• Identify target demographics and create audience-specific campaigns.
• Create engaging content for various platforms and monitor channels for timely responses.
• Manage social media advertising budgets effectively for maximum ROI.

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  Utilize data-driven tools for monitoring campaign analytics and making recommendations.
• Ensure compliance with regulatory guidelines, including customer education and awareness standards.
• Identify and collaborate with influencers and content creators to reach new audiences.

Qualifications:

• Bachelor's degree in marketing, digital marketing, advertising, or a related field (preferred)
• 5+ years of proven work experience as a PR & Social Media Executive or similar
• Proven experience in developing and managing social media & influencer strategies.
• Excellent with Google Analytics and other platforms
• Strong knowledge of SEO and keyword search
• Fluency in English and Arabic is mandatory.

Location: Mainly in the UAE, with the possibility of travel around MEA countries and China.