Performance Marketing Manager

Company Description

CHAUPAL is the one of the worlds biggest multi-regional OTT platform for Indian regional languages providing entertainment content in PUNJABI, HARYANVI, and BHOJPURI languages globally. With a focus on Entertainment Beyond Boundaries, we offer a wide range of unique and original content across various categories and genres. Located in Chandigarh, our platform aims to make online entertainment seamless and accessible to viewers worldwide.

Role Description

This is a full-time for a Performance Marketing Manager at Chaupal OTT in Chandigarh. The Performance Marketing Manager will be responsible for planning, implementing, and optimizing digital marketing campaigns to drive user acquisition, engagement, and retention. This role involves analyzing data to measure performance and ROI, collaborating with cross-functional teams, and staying updated on industry trends to enhance marketing strategies.

Qualifications

• Digital Marketing, Marketing, and Performance Marketing skills
• Proven record of running effective APP campaigns is a must

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• Proficiency in running Meta and Google ads
• Experience with engagement and attribution tools like clevertap, appsflyer etc.
• Experience in handling high budget spends
• Certifications in digital marketing or related areas are a plus