SEO SEM & AI Search Specialist

Key Responsibilities

• AI & GEO Optimisation: Execute Generative Engine Optimisation (GEO) strategies to ensure Codevian s content is frequently cited in AI overviews and LLM-generated summaries.
• Omnichannel Search: Plan and execute comprehensive strategies across traditional Google Search, Local SEO (Google Business Profile for the Pune market), and emerging conversational search platforms.
• AI-Assisted Workflows: Utilise GenAI tools (ChatGPT, Gemini) to scale high-quality keyword research, content clustering, and meta-data creation while maintaining a strict human-in-the-loop quality standard.

• Technical & On-Page SEO: Manage site architecture, mobile optimisation, Core Web Vitals, and implement advanced Schema Markup (JSON-LD) to ensure AI bots can easily crawl and extract answers.
• Off-Page & Authority Building: Develop link-building and digital PR strategies to build E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and secure brand mentions on platforms AI models trust.
• Content Structuring: Advise on formatting content into extractable answer blocks (FAQs, step-by-step guides, comparison tables) that AI systems prefer to cite.
• Analytics & Reporting: Monitor performance using Google Analytics, Google Search Console, and emerging AI visibility tracking methods to measure brand mentions in AI answers.

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  Collaboration: Work closely with the development team to ensure SEO and GEO best practices are implemented natively in new code.