Codezeros - Manager - Digital Marketing

Position Overview:

We are seeking an experienced Marketing Manager who excels in lead generation, pay-per-click (PPC) marketing, and demonstrates advanced proficiency with LinkedIn Sales Navigator. The ideal candidate will be responsible for developing and executing digital marketing strategies to generate qualified leads, manage PPC campaigns, and leverage LinkedIn for B2B outreach.

Key Responsibilities:

- Plan, manage, and analyze PPC campaigns to maximize ROI and drive quality traffic.

- Utilize LinkedIn Sales Navigator for prospecting, targeted outreach, and nurturing potential business leads.

- Collaborate with sales teams to align marketing campaigns with business development goals.

- Monitor, analyze, and report on performance metrics for all digital campaigns.

- Stay updated on industry trends and best practices, especially within digital advertising and B2B lead generation.

- Conduct competitor research to identify new opportunities and refine strategies.

- Manage budget allocations for PPC and digital marketing activities.

Requirements:

- Hands-on expertise with major PPC platforms (Google Ads, Bing Ads, etc.).

- Ability to analyze data and derive actionable insights for continuous campaign improvement.

- Excellent communication, project management, and collaboration skills.

- Experience using marketing automation and CRM tools is a plus.

Preferred Skills:

services sectors.

- Strong copywriting and content development abilities.