Codezeros - SEO Specialist

Key Responsibilities:

- Design, implement, and evolve comprehensive SEO strategies to improve organic visibility and traffic.

- Conduct on-site and off-site competitor analysis to identify opportunities and threats.

- Perform detailed keyword research to guide content development and optimization.

- Regularly optimize website content, meta tags, internal linking, and page structure to align with SEO goals.

- Monitor and maintain website health by performing regular technical SEO audits and recommending improvements.

- Collaborate with the digital marketing, content, and web development teams to align SEO

objectives with broader marketing goals.

- Use analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance, generate reports, and drive insights.

- Recommend and implement website performance enhancements related to page speed, mobile optimization, and user experience (UX).

- Track and report on key SEO metrics, including keyword rankings, traffic sources, bounce rates, and ROI.

- Stay informed about Google algorithm updates, SEO trends, and industry best practices.

- Propose content changes or new content strategies to align with evolving SEO and audience needs.

Required Skills & Qualifications:

- Strong knowledge of on-page, off-page, and technical SEO best practices.

- Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

- Experience in keyword research, content optimization, and link-building.