TL-Media Intelligence

– Trainer
(Digital Marketing, Display & AST Support)
Role Title: Trainer – Digital Advertising (AST Support)
Location: Bangalore/Hyderabad
Experience Required: Minimum 4+ years of Training experience in Digital Marketing / Sponsored / Display / Programmatic Advertising
Function: Advertising – Ad Success & Campaign Optimization Support
Role Overview
The Trainer is responsible for capability development of teams supporting AST workflows across Sponsored Ads, Display Advertising, and Programmatic Ads.
Key Responsibilities

• Deliver training on Sponsored & Display Advertising fundamentals (Search Terms, Bids, Budget, Audience strategy, Contextual targeting, Remarketing, frequency management).
• Facilitate training on Sponsored & DSP platform workflows including line item setup, creative trafficking, and pacing management.
• Develop training modules covering programmatic buying concepts (open exchange, private marketplace, deal IDs).
• Create SOP-based learning pathways for display optimizations (bid strategies, audience refinement, reach & frequency balancing).
• Conduct practical workshops on analyzing display metrics such as vCPM, viewability, CTR, CVR, RoAS, ACoS.
• Align training with evolving Ads display capabilities.
• Conduct assessments, certifications, and publish readiness reports.
  

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Required Skills & Experience

• Minimum 4+ years of digital marketing training experience.
• Strong knowledge of display advertising, DSP workflows, creative formats, and targeting strategies.
• Strong facilitation and instructional design skills.
  

Preferred Qualifications

• Bachelors / Masters degree.
  

Amazon Advertising and DSP experience is an added advantage.