Field Sales Executive - FMCG - Frozen Food Products

Key Responsibilities

1. Sales & Business Development

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  Drive the sales of frozen food products within the assigned territory.

  
  
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  Identify and develop new business opportunities with potential distributors, wholesalers, and retailers.

  
  
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  Achieve monthly, quarterly, and annual sales targets set by the company.

  
  
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  Introduce new products and schemes to the market to maximize revenue and customer engagement.

  
  

2. Distributor & Retailer Network Management

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  Build and maintain strong relationships with distributors, retailers, and key partners.

  
  
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  Onboard new distributors and ensure smooth order placement and stock movement.

  
  
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  Ensure distributors are adequately stocked and trained about the product range.

  
  
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  Resolve distributor or retailer issues promptly to maintain healthy business relationships.

  
  

3. Market Penetration & Product Visibility

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  Ensure maximum product availability and visibility at retail outlets.

  
  
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  Negotiate for better shelf space, branding, and in-store promotions.

  
  
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  Conduct regular market visits to monitor competitor activities and implement strategies to gain market share.

  
  
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  Work closely with the marketing team to execute trade promotions, product sampling, and awareness campaigns.

  
  

4. Territory & Route Planning

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  Plan and execute daily market visits to cover all retailers and distributors within the assigned area.

  
  
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  Ensure proper route mapping for maximum coverage and efficiency.

  
  
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  Prepare a weekly and monthly sales plan aligned with organizational goals.

  
  

5. Reporting & Documentation

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  Maintain accurate records of sales performance, collections, and inventory levels.

  
  
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  Submit daily and weekly reports to the Area Sales Manager.

  
  
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  Use CRM tools or reporting systems to track leads, conversions, and payment follow-ups.

  
  
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  Ensure timely submission of claims, expenses, and promotional reimbursements.

  
  

6. Customer Relationship Management

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  Understand customer needs and provide solutions to enhance customer satisfaction.

  
  
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  Address complaints effectively and ensure smooth resolution.

  
  
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  Build long-term partnerships to encourage repeat business and referrals.

Required Skills & Competencies

1. Core Sales Skills

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  Excellent sales and negotiation skills to close deals effectively.

  
  
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  Strong understanding of FMCG distribution channels and retail dynamics.

  
  
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  Ability to analyze sales data and identify growth opportunities.

  
  
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  Comfortable working in a target-driven and competitive environment.

  
  

2. Communication & Interpersonal Skills

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  Strong verbal and written communication skills in English and local languages.

  
  
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  Ability to build and maintain long-term relationships with distributors and retailers.

  
  
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  Professional presentation skills to represent the company confidently in the market.

  
  

3. Market & Product Knowledge

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  Familiarity with FMCG product cycles, pricing strategies, and promotional tactics.

  
  
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  Good understanding of frozen food industry trends and customer preferences.

  
  
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  Awareness of competitor activities to stay ahead in the market.

  
  

4. Personal Attributes

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  Highly motivated and self-driven with a passion for sales.

  
  
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  Good problem-solving abilities to handle field-level challenges.

  
  
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  Willingness to travel extensively within the assigned territory.

  
  
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  Ability to work independently and as part of a team.