D2C Marketing Manager

We are looking for a highly skilled and data-driven D2C Marketing Manager with a strong background in eCommerce product-based marketing. As a key player in our digital growth strategy, you will lead, execute, and optimize digital marketing campaigns that drive customer acquisition, engagement, and revenue growth.

Responsibilities:

• Revenue Growth & Performance Marketing: Develop and execute high-ROI digital marketing strategies across Google Ads, Meta Ads, SEO, and Email Marketing to drive revenue, customer acquisition, and retention.
• Paid Media & Conversion Optimization: Manage and optimize Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads with a focus on ROAS, CAC, and LTV, implementing A/B testing, bid strategies, and audience segmentation.
• SEO & Organic Growth: Drive organic revenue growth through technical SEO, on-page/off-page optimization, content strategy, and link-building to maximize search engine visibility and traffic conversion.
• Email Marketing & CRM Automation: Implement high-converting email marketing campaigns (abandoned cart, upsell, cross-sell, retargeting) using automation tools to enhance customer lifetime value (CLV).
• Analytics & Data-Driven Decision Making: Track and analyze key performance metrics (CPC, CTR, ROAS, Conversion Rate, Bounce Rate) using Google Analytics (GA4), Google Tag Manager, and Data Studio, providing insights for continuous improvement.
• Budget Allocation & ROI Maximization: Manage digital marketing budgets efficiently, ensuring optimal spend allocation across channels to maximize revenue impact.
• Leadership & Team Development: Lead, mentor, and scale a high-performing digital marketing team, fostering a data-driven and revenue-focused culture.
  
  

Qualifications:

• 7-12 years of experience in Digital Marketing, with at least 4-5 years of experience in People Management.
• Strong background in eCommerce product-based marketing with a deep understanding of consumer behavior.
• Proven hands-on experience in Google Ads, Meta (Facebook & Instagram), Email Marketing, and SEO.
• Expertise in Google Analytics (GA4), Google Tag Manager, and CRM automation tools.
• Experience in budget allocation, ROI measurement, and campaign optimization.
• Strong analytical skills, with proficiency in data interpretation, forecasting, and performance reporting.
• Ability to work in a fast-paced, high-growth environment and adapt quickly to changing market conditions.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.

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Benefits

• Market-leading pay rates.
• Performance-based incentives.
• 95% of management promoted from within.
• Service recognition awards.
• Dynamic, motivated international team.
• Regular performance recognition awards.
• Fantastic social events.