Social Media Marketing Specialist

Position: Social Media Executive

Department: Marketing

Reporting To: Marketing Director

Job Summary

We are seeking a creative, detail-oriented, and results-driven Social Media Executive to manage and grow our luxury retail brand's digital presence. The ideal candidate will create engaging content, maintain a premium brand image across all social media platforms, increase customer engagement, and support marketing campaigns that drive brand awareness and sales.

Key Responsibilities

- Develop and execute monthly social media content calendars.

- Create high-quality content, including images, videos, reels, stories, and captions that align with the luxury brand identity.

- Manage daily posting and community engagement across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.

- Monitor customer comments, messages, and reviews, ensuring timely and professional responses.

- Coordinate with stores, photographers, influencers, and marketing agencies to create premium content.

- Plan and execute product launches, seasonal campaigns, and promotional activities on social media.

- Track social media trends and competitor activities to identify opportunities.

- Analyze campaign performance using social media analytics and prepare monthly performance reports.

- Work closely with the marketing and retail teams to support brand initiatives and in-store events.

- Maintain consistency in brand tone, visual identity, and communication across all digital channels.

Qualifications

- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.

- 2–4 years of experience in social media management, preferably in luxury retail, fashion, beauty, jewellery, or lifestyle brands.

- Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and emerging social media platforms.

- Experience with content creation tools such as Canva, Adobe Creative Suite, or similar software.

- Excellent written and verbal communication skills in English (Arabic is an advantage).

- Knowledge of Meta Business Suite, social media scheduling tools, and analytics platforms.

- Photography and short-form video editing skills are highly desirable.

Key Competencies

- Creativity and storytelling

- Strong visual aesthetics

- Excellent communication skills

- Attention to detail

- Time management and organization

- Customer-centric mindset

- Trend awareness

- Analytical thinking

- Team collaboration

Key Performance Indicators (KPIs)

- Follower growth

- Engagement rate

- Reach and impressions

- Content delivery as per calendar

- Response time to customer inquiries

- Website traffic and lead generation from social media

- Campaign performance and return on investment (ROI)

- Brand consistency and content quality

Preferred Industry Experience

Luxury Retail, Fashion, Beauty, Fragrance, Jewellery, Premium Lifestyle Brands, or High-End Hospitality.