Senior Consumer & Market Insights Analyst

The Senior CMI Analyst uses statistical tools and analytical skills to identify, analyze, and interpret patterns and trends in complex data sets. As a key contributor of data consolidation, this role expected to be the single source of data in the organization across key accounts in the MEA region . This role also involves working on a range of diverse projects spanning quantitative and qualitative techniques to share and identify useful business insights that highlights problems and opportunities in short and midterm periods.
Responsibilities
Responsibilities

• Analyze market trends (using data panels, retailer files or other available data sources) and monitor business performance.
• Ensure maintenance of internal software systems to keep them updated all the time.
• Collaborate with internal Marketing, Trade Marketing, Key Account and Commercial teams to understand business reporting requirements.
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  Contact regularly with distributors/retailers to improve data sharing systems.
• Create monthly and weekly reports/dashboards and answer ad-hoc questions that would help internal stakeholders to make informed decisions.
• Support analysis of ad-hoc projects by partnering with various agencies (i.e. Ipsos, Kantar, etc.) and provide meaningful insights that might influence business decisions and strategies in the organization.
  

Requirements

• Min 3 years of experience in the related field.
• Strong quantitative and analytical skills, capacity to read and interpret data

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• Proficient in SAP
• Proficient in building dashboards using BI tools such as Power BI, and/or Tableau or any other software.
• Must understand how to acquire, store, organize, manage data to integrate multiple platforms so that data is accessible to everyone in the organization.
• Good data-led story telling skills which allows you to influence the business.
• Ability to think strategically, deal with complexity, work together within a team.
• Consumer/shopper knowledge and developing marketing data driven stories and recommendations will be a strong advantage.
• Fluency in English is a must and Arabic is a plus.