Influencer Marketing Coordinator

Influencer Marketing Coordinator

Cradlewise is a baby tech startup based out of San Francisco, Bangalore, and Pune. We create smart baby products designed to make parenting easier and enhance babies lives.

Our flagship product is a smart crib for babies aged 0 to 24 months. The crib comes with an integrated baby monitor that detects early wake-up signs, learns from the babys sleep patterns, and rocks the baby back to sleep with soothing musicjust like a parent would!

We are working to reimagine the baby nursery, making it smart, intuitive, and delightful. At Cradlewise, were passionate about our people, our customers, our values, and our culture!

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Position summary:

Were seeking a sharp, creative Influencer & Campaign Manager to manage our influencer partnerships and campaign execution. Youll drive brand visibility, engagement, and trust by building meaningful relationships with influencers and managing end-to-end campaigns across digital platforms. This is a hands-on, strategic role for someone who thrives in a fast-paced, mission-driven environment.

Primary roles and responsibilities:

• Influencer Strategy & Relationship Management
• Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with Cradlewises values and audience.
• Negotiate contracts, set clear expectations, and ensure deliverables are met.
• Collaborate with influencers to co-create authentic, engaging content that resonates with parents and caregivers.
• Campaign Planning & Execution
• Develop and execute integrated influencer and digital campaigns to drive awareness, engagement, and conversions.
• Manage campaign calendars, budgets, and reportingdelivering projects on time and within scope.
• Coordinate with internal teams (content, design, product, customer success) to ensure campaign alignment and seamless execution.
• Performance Tracking & Optimization
• Monitor, analyze, and report on campaign performance using analytics tools; track key metrics such as engagement, reach, and ROI.
• Implement A/B testing and iterate on strategies based on data-driven insights.
• 
  Stay ahead of social and influencer trends to keep campaigns fresh and impactful.
• Community Growth & Brand Advocacy
• Foster a vibrant, supportive online community through influencer partnerships, ambassador programs, and UGC (user-generated content) initiatives.
• Organize online events, collaborations, and activations to deepen brand loyalty.

Key Requirements:

• Experience:
• 3+ years of experience in influencer marketing, campaign management, or digital marketing, preferably in consumer tech or parenting/lifestyle brands.
• Proven track record of building and managing influencer relationships and running successful campaigns.
• Sales Skills:
• Strong negotiation, communication, and project management skills.
• Analytical mindset with experience in campaign reporting and optimization.
• Collaboration: Comfortable working cross-functionally and in a dynamic startup environment.
• Content/Creative Strengths:
• Nifty and persuasive email writing skills
• Strong sense for storyboarding and shaping UGC-style videos.
• Creative, resourceful, and empatheticable to connect with parents and translate insights into action.

What we are looking for in you:

• First-principle thinking and creative problem-solving.
• Empathy for parents and a genuine interest in making their lives easier.
• Team spirit and outstanding communication skills.
• Comfort with the pace and ambiguity of a startup; curiosity about the tech behind our products.

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What We Offer:

• The opportunity to shape how parents discover and trust Cradlewise.
• Fast-track professional growth and real ownership of your work.
• A supportive, collaborative, and innovative team culture.

Location:

Remote-first. Option to work from our Bengaluru, Indiranagar office.

Quick Facts :

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year.

TYPE : Privately held, VC backed

FOUNDED : 2019

FUNDING : $8M

LEAD INVESTORS : CRV and Footwork

LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions.

Follow us on LinkedIn.

Sounds like a good fit for you :

Are you excited to work collaboratively with design, product, and engineering

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet

Are you an independent thinker, a fast learner, and youre hungry to be a part of a high-performing team

Come join us!