Crompton Greaves Consumer Electricals - Manager - ECommerce Growth & Marketing

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Manager - E-commerce Growth & Marketing
Role Summary:
This role is responsible for driving marketplace sell-out growth by partnering closely with Category, Sales and Key Account Management teams. The individual will act as a business partner to Category and Account teams to identify growth opportunities, improve commercial performance and deliver best-in-class marketplace execution. It owns the strategic levers that influence business growth including media, content, launches, visibility, analytics and marketplace excellence.
1. Business Growth Strategy:
- Own the marketplace growth strategy for assigned categories across e-commerce platforms.
- Build annual, quarterly and event-specific growth plans aligned with business priorities.
- Identify category growth opportunities using consumer, search, competitive and marketplace insights.
- Influence pricing, assortment, promotions and visibility interventions to maximize sell-out.
- Track business performance, identify risks proactively and recommend corrective actions.
2. Performance Marketing & Media:
- Develop media strategy across marketplaces including Amazon, Flipkart and emerging commerce platforms.

- Optimize media investments to improve visibility, conversion and efficiency (ROAS, TACOS, CTR, CVR and Share of Voice).
- Work closely with performance marketing agencies to deliver best-in-class execution.
- Continuously experiment with creatives, placements, keywords, audiences and campaign structures.
3. Content & Conversion Excellence:
- Develop content strategy to improve discoverability and conversion.
- Drive PDP, A+ Content, Brand Store and visual content excellence.
- Leverage keyword and search trend insights to improve organic visibility.
- Ensure content readiness for key launches and marquee sale events.
4. New Product Launches:
- Develop go-to-market plans for new product introductions & create a marketing plan to scale NPDs.
- Coordinate content, media and merchandising readiness for launches.
- Monitor launch performance and optimize scale-up plans based on data.
5. Analytics & Commercial Insights:
- Build dashboards and reporting frameworks to monitor business performance.
- Translate data into actionable commercial recommendations.
- Analyze customer behaviour, funnel performance and competitive trends.
- Drive hypothesis-led experimentation and present recommendations to senior stakeholders.
- Leverage advanced Excel and visualization tools to improve decision making.
6. Marketplace Excellence:
- Ensure campaign and event readiness across platforms.
- Coordinate with cross-functional teams to resolve execution gaps affecting business performance.
- Monitor marketplace execution to deliver a consistent consumer experience.
Qualifications & Skills:
- MBA/PGDM with 2-5 years of experience in E-commerce, Growth, Category Management, Digital Marketing or related roles.
- Strong analytical and commercial acumen with advanced Excel proficiency.
- Hands-on understanding of marketplace advertising and e-commerce metrics.
- Excellent stakeholder management, structured problem-solving and project management skills.
- Experience in Consumer Durables, Consumer Electronics, FMCG or similar categories preferred.