Associate Director – Performance Marketing (International Business)

About Cuemath

Cuemath is the worlds highest-rated (4.9+ on TrustPilot) math learning platform, trusted by 10,000+ families across the US. We make students MathFit through personalized 1:1 live learning focused on deep understanding, problem-solving, and real-world application.

Were trusted by parents in 80+ countries, with a rapidly growing base. Backed by leading global investors, we are redefining what it means to be great at math in todays world.

Role

We are looking for an experienced and data-driven Associate Director – Performance/Growth Marketing to lead global user acquisition efforts in International markets. This role is responsible for driving efficient growth through paid digital channels with a sharp focus on optimizing CPL and ROAS. You will work closely with cross-functional teams, manage a performance marketing team, and own the strategy, execution, and optimization of multi-channel campaigns.

You will be the central growth owner for Cuemaths international tutoring business—driving revenue planning, digital lead-generation strategy, funnel optimization, sales alignment, pricing/offer strategy, and market intelligence. You will be responsible for building and growing a lead generation machine and requires strong performance planning plus data-driven execution across the full acquisition-to-enrollment journey.

Key Responsibilities

Strategic Growth Leadership

• Own the performance marketing roadmap for International market/s, balancing acquisition efficiency with aggressive growth goals.
• Drive multi-channel campaigns across Meta (Facebook/Instagram), Google Ads, Tiktok, Snapchat, Quora, Reddit and YouTube.
• Continuously identify, scale, and optimize high-performing campaigns while transforming underperforming ones.

Data-Driven Optimization

• Use analytics to uncover insights that sharpen targeting and maximize ROI.
  
• Lead structured A/B tests, creative iterations, and landing page experiments to drive consistent CPL and ROAS improvements.
• Maintain best-in-class tracking frameworks for accurate measurement and attribution.

Creative & Cross-Functional Partnership

• Collaborate with creative, content, and design teams to deliver high-conversion ad assets tailored for parents.
• Ensure messaging aligns with Cuemaths brand promise

Leadership & Collaboration

• Lead performance marketing of International market/s to deliver excellence at scale.
• Build a culture of ownership, experimentation, and measurable impact.

Budget & ROI Ownership

• Manage significant marketing budgets with a focus on efficiency and scaling wins.
• Allocate spend across channels for maximum performance at the lowest cost.
• Build and maintain holistic, blended performance dashboards that reconcile platform data with attribution systems.

Requirements

• 6–12 years of experience in performance marketing with hands-on expertise across Meta, Google Ads, TikTok, SnapChat, LinkedIn, Affiliates and other major platforms.
• Experience with international markets, particularly the APAC, MEA, EU and UK
• Prior experience in ed-tech, especially in the K-12 space, is highly preferred.
• Strong analytical mindset with a track record of data-led decision-making.
• Excellent collaboration and stakeholder management skills.
• Strategic thinking with the ability to execute and deliver results.

What We Offer

• Make an Impact – Shape the math learning journey for millions of kids globally
• High-Growth Environment – Operate with startup agility and global ambition. Direct impact on growth, monetization, and product direction
• Mission-Driven Culture – Join a team committed to changing the way Math is learnt.
• Competitive pay, benefits, and growth opportunities.
• Flexible work environment & Hybrid work culture.
• Opportunity to work with Highly experienced growth marketing team

If you want to drive growth for a global brand thats transforming how kids learn math, this is your opportunity to make a measurable difference.