Regional Marketing Lead

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology
At Cytiva, one of Danahers 15+ operating companies, our work saves lives—and were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
The Regional Marketing Lead for Cytiva is responsible for designing and executing tactical marketing activities for demand generation and to lead strategic initiatives across various opcos.
This position reports to the Senior Manager Marketing India and is part of the Commercial Marketing Organization located in Bangalore / Hyderabad / Mumbai / Pune working remotely to cover the India region. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What You Will Do

• Manage local leads using the CRM system and following-up funnel progression with sales. Report the status of lead generation and lead management activity, defining actions where improvements are needed.
• Interact and monitor the local markets, reporting on new trends, opportunities and other competition insights. Thought leadership and KOL engagement programs as part of strategic initiatives
• Enable the sales teams around new technologies, focusing on product positioning and value proposition. Be an active part of a cross-functional team that generates and deploys new global marketing campaigns across digital and non-digital marketing channels
• Manage marketing budget
  

Who You Are

• Hold a degree or post graduate degree in life science.
• 5-7 years of experience in commercial / field marketing / business development.
• Hands-on experience on demand generation from various sources, market intelligence and analysis skills, product positioning, sales enablement.
• Good understanding of the Bio-Similar & Bio-Pharmaceutical Ecosystem, including the understanding around Operational & Regulatory context and Competitor landscape.
  

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Travel Requirements

• It is expected that the regional marketer will spend a minimum of 50% time active in the field.
  

It would be a plus if you also possess previous experience in:

• Working with SFDC.
• Understanding bioprocess and new modalities workflow.
• Applying outcomes-driven marketing principles and understanding commercial key drivers to build a strong funnel and to support achieving sales revenue.
  

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.