Regional Marketing Specialist

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology
At Cytiva, one of Danahers 15+ operating companies, our work saves lives—and were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
The Regional Marketing Specialist is responsible for driving lead generation and strengthening Cytivas market positioning in India.
This position reports to the Senior Manager, India Marketing and is part of the Commercial Marketing APAC organization and will be working remotely to cover India region. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What You Would Do

• Drive lead generation and strengthen Cytivas market positioning through an end‑to‑end full‑funnel marketing strategy aligned with India growth targets.
• 
  Manage local leads using the CRM system and following-up funnel progression with sales.
• Leverage KOLs, VoC, win-loss and competitive insights to drive targeted marketing programs, funnel growth, and pricing strategies.
• Build collaborations with academic institutes, start‑ups, CDMOs, and promote Cytiva Experience Centre, Custom Engineering and FastTrak labs through structured training programs. Dynamically adapt marketing based on market and competitive intelligence.
• Mentor and enable the sales teams around new technologies, focusing on product positioning and value proposition. Be an active part of a cross-functional team that generates and deploys marketing campaigns across digital and non-digital marketing channels.
  

Who You Are

• Preferably a graduate in Life Sciences.
• Possess prior experience in commercial or field marketing, utilizing marketing insights for field execution.
• Strong presentation and communication skills to design and deliver effective product positioning training for sales teams, and distributors.
• Experience of managing content marketing software.
  

Travel Requirements

• Ability to travel up to 40% of the time within India region; globally as and when required
  

It would be a plus if you also possess previous experience in:

• Executing full‑funnel marketing to drive lead generation and market growth.
• Using customer, market, and competitive insights to guide focused marketing actions.
• Supporting the customer buying journey through strong sales collaboration and CRM discipline.
• Building partnerships to enable capability development and consistent value messaging across channels.
  

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.