Senior Marketing Lead (Digital Growth & Market Research)

Dandelion Civilization is a next-generation platform that blends gamified assessments, AI-driven simulations, and career development tools into a unified digital ecosystem. We create holistic talent profiles through interactive mini-games - from logic puzzles and comics to AI sales simulators and negotiation scenarios.

We're looking for a marketing leader to help us scale: motivated, strong and sctructured - with a vision and understanfing of growth and go-to-market strategies.

If you are excited about EdTech, behavioural analytics, and game-based learning and dynamic project environment - this is the place to be.

• Build and execute a digital-first GTM strategy for our assessment and simulation modules.
• Own ROMI and provide data-driven insights to optimise marketing performance.
• Define product positioning, messaging, and value proposition for Western audiences.
• Identify and prioritise
  
  target segments, channels, and digital funnels for scalable user acquisition (B2B).
• Lead market research, trend analysis, and customer discovery (custdev) to inform product and marketing decisions.
• Develop best practices in branding, content marketing, digital outreach, SEO, paid and organic growth, and PR within EdTech/HR Tech.
• Conduct competitive landscape reviews and guide early pilot campaigns and awareness initiatives.

• Based in Europe/MENA or with strong experience marketing to Western European markets.
• 4+ years in marketing for EdTech, SaaS, HR Tech, gaming, or behavioural/learning products.
• Proven experience launching and scaling digital products, ideally those using gamification or AI.

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  Get Hired
• Strong understanding of CustDev mechanics, readiness to lead research campaigns and competitor analysis (backed by our team)
• Strong analytical skills and experience with digital campaigns, funnels, and marketing automation.
• Excellent written & verbal English; comfortable working in a distributed, fast-moving team.

What we offer

• Competitive compensation package.
• Opportunity to take a strategic leadership role in a fast-growing EdTech startup.
• Flexible collaboration format (long-term or project-based).
• Work with an international team building a platform with meaningful social impact.