Field Marketing Manager

Experience: 10 - 12 years

Location: Mumbai

Function: Global Marketing | Demand Generation | ABM

Role Overview

Datamatics is seeking a strategic, execution-oriented Manager/Sr.Manager Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India.

This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics B2B enterprise software, AI, digital transformation, and BPO offerings.

The ideal candidate brings a strong blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution, with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives

• Drive qualified demand and pipeline from mid-to-large enterprise accounts
• Execute ABM programs for strategic Datamatics accounts
• Strengthen sales alignment and enablement across regions
• Build and manage a scalable global vendor and partner ecosystem
• Lead and develop a field marketing team to deliver consistent outcomes

Key Responsibilities

1. Demand Generation & Pipeline Building

• Design and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India
• Own regional pipeline contribution, ensuring alignment with sales targets and GTM priorities
• Develop multi-touch customer journeys across awareness, consideration, and conversion stages
• Partner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking

2. Account-Based Marketing (ABM)

• Lead ABM strategy and execution for key Datamatics strategic and growth accounts
• Work closely with Sales to define account prioritization, personas, and engagement plans
• Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation
• Measure account engagement, pipeline influence, and deal acceleration impact

3. Sales Alignment & Enablement

• Act as a strategic marketing partner to Regional Sales Leaders and Account Managers
• Align marketing programs tightly to territory plans, target accounts, and revenue goals
• Develop and localize sales and inside sales enablement assets including pitch decks, case studies, value propositions, and battle cards

4. Campaign Strategy, Localization & Execution

• Plan, execute, and optimize region-specific integrated campaigns across digital and physical channels
• Localize messaging based on regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances
• Lead execution of field events, executive roundtables, partner events, webinars, and industry conferences
• Ensure consistent brand positioning while allowing flexibility for regional relevance

5. Stakeholder & Vendor Management

• Serve as the primary liaison between Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership
• Influence cross-functional stakeholders to secure alignment, prioritization, and resources
• Build, manage, and scale a network of global and regional vendors (event partners, agencies, media, digital vendors)
• Own vendor performance, budgets, contracts, and ROI accountability

6. Measurement, Reporting & Optimization

• Track and report on campaign performance, pipeline contribution, influenced revenue, and ROI by region
• Partner with Marketing Operations to ensure accurate data, dashboards, and insights
• Use data-driven insights to optimize channel mix, campaign design, and budget allocation

Qualifications & Experience

• 10–12 years of experience in B2B field marketing, demand generation, or regional marketing
• Proven experience targeting mid-to-large enterprises, preferably in IT services, digital transformation, AI, analytics, or BPO
• Strong understanding of European markets; exposure to Middle East and India is highly desirable
• Hands-on experience executing regional campaigns across digital, events and ABM
• Proficiency with MarTech platforms such as HubSpot, Salesforce, ABM and intent platforms
• Demonstrated ability to work across multiple time zones and complex stakeholder environments
• Strong analytical mindset with experience linking marketing activity to pipeline and revenue outcomes

Key Skills & Competencies

• Strategic thinking with strong execution capability
• Deep sales alignment and commercial mindset
• Stakeholder influence and cross-functional leadership
• Vendor and budget management
• Data-driven decision-making and ROI focus
• Excellent communication and presentation skills

Why This Role Matters

This role is central to Datamatics’ global growth strategy, directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape regional field marketing strategy, work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.