Assistant General Manager- Sales

Position Title: Assistant General Manager Sales

Experience in Years:

Location: Mumbai

About the Company:

Malpani Arcade Private Limited is proud to bring the globally celebrated entertainment brand Dave & Busters to Bengaluru, Mumbai, and Delhi. Renowned for combining great food, drinks, arcade games, and event experiences under one roof, Dave & Busters offers a unique venue for unforgettable celebrations, corporate events, and casual get-togethers.

Job Overview: We are looking for a passionate, strategic, and results-driven Assistant General Manager Sales to join our dynamic marketing team.

The AGM Sales will own the national sales strategy for Dave & Busters India, driving revenue growth across multiple locations through structured sales processes, team leadership, and strategic partnerships.

The role will oversee store-level sales teams, standardize sales practices across locations, and build scalable sales channels to support business expansion.

Key Responsibilities:

1. National Sales Strategy & Channel Development

• Develop and implement a national sales strategy across all locations in India aligned with overall business objectives and expansion plans.
• Standardize sales processes, pricing frameworks, and sales playbooks across stores to ensure consistency and scalability.
• Identify new revenue streams and growth opportunities across cities and markets.
• Drive pre-opening and launch sales strategies for new store rollouts to ensure strong revenue ramp-up.
• Establish and nurture regional and national partnerships for long-term growth.
• Build structured sales channels for Corporate accounts, School and college partnerships, Residential communities, Institutional tie-ups
• Strengthen relationships with event agencies, travel operators, and community networks.
• Drive
  
  repeat business through loyalty programs and structured key account management.

2. Sales & Revenue Growth:

• Drive revenue growth through corporate sales, group bookings, events, birthdays, and parties supported by annual and monthly sales plans.
• Expand business opportunities via B2B tie-ups, outreach programs, and loyalty initiatives.
• Build and sustain long-term partnerships with corporate clients and institutions.
• Track and improve sales performance through forecasts, pipelines, and conversion ratios.

3. Leadership & Team Management:

• Lead, mentor, and manage the sales team across locations.
• Set sales targets, KPIs, and performance metrics.
• Conduct regular performance reviews, coaching sessions, and evaluations.
• Coordinate closely with Operations, Finance, and HR for seamless execution.

4. Coordination with Operations & Marketing

• Ensure seamless event execution and guest satisfaction through cross-functional coordination.
• Collaborate with the Marketing team on campaigns, promotions, and brand visibility.
• Ensure alignment between sales commitments and operational delivery.

5. Events & Partnerships

• Oversee planning and execution of corporate events, brand activations, tournaments, and promotions.
• Build and maintain relationships with

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
  corporate clients, malls, partners, and vendors.
• Negotiate commercial terms and close high-value deals.

6. Reporting & Strategy

• Prepare MIS reports, dashboards, and presentations on sales performance and forecasts.
• Analyze market trends, competitor activities, and customer insights.
• Ensure adherence to company policies, pricing guidelines, and brand standards.
• Support expansion strategies for new store launches and city rollouts.

Key Skills & Competencies

• Strong leadership and people-management skills
• Excellent negotiation and client-handling abilities
• Strategic thinking with strong execution focus
• Data-driven approach to sales planning and reporting
• Strong communication and presentation skills

Experience & Qualification

• Graduate or Postgraduate in Business, Marketing, or a related field.
• 812 years of experience in Sales, preferably in: F&B, Entertainment, Hospitality, QSR, Retail & Leisure
• Proven experience in handling and scaling sales teams.

Feel to connect at [HIDDEN TEXT]