Sr Marketing Automation Specialist

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Bettertrade mark- Reflects our commitment to employees, customers, partners and communities globally.
Work Timings - 6.30 PM IST- 3.30AM IST
About The Opportunity
We are seeking a data-driven and strategic Senior Marketing Automation Specialist with strong experience in Adobe Marketo Engage to join our dynamic marketing team.
In this role, you will be responsible not only for designing and optimizing automated marketing programs, but also for partnering closely with marketing stakeholders and leaders to define, solution, and prioritize scalable marketing automation strategies.
This position will play a key role in evolving our marketing automation architecture, optimizing systems, and enabling business growth, while supporting the transition of executional work to offshore resources.
What Youll Get To Do
Strategic Marketing Partnership

• Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions
• Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices
• Collaborate cross-functionally to prioritize initiatives and align on roadmap for marketing automation capabilities
• Lead discovery sessions to uncover opportunities for optimization, personalization, and improved customer journeys
  

Marketing Automation Architecture & System Optimization

• Design and maintain scalable Marketo architecture, including program templates, data structures, and workflows
• Drive continuous improvement of systems, integrations, and processes across the MarTech stack (e.g., Salesforce, webinar platforms)
• Own and optimize lead management frameworks, including scoring, segmentation, and lifecycle models
• Ensure data integrity, governance, and compliance across systems
  

Execution Oversight & Enablement

• Oversee execution of campaigns delivered by offshore teams, ensuring quality, consistency, and adherence to standards
• Develop and maintain documentation, best practices, and enablement materials
• Provide guidance and QA support for campaign builds, workflows, and testing
  

Performance & Innovation

• Monitor campaign and program performance, delivering insights and recommendations to stakeholders
• Stay current on Marketo and MarTech trends, identifying opportunities to enhance capabilities and efficiency
  

Skills And Experience We Value

• University degree in Marketing, Computer Science, or equivalent experience
• 3–5+ years of marketing automation experience, with strong expertise in Adobe Marketo Engage and Salesforce
• Proven experience working with marketing stakeholders to define requirements and deliver scalable solutions

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Get Hired
• Strong understanding of marketing automation architecture, data models, and system integrations (e.g., Salesforce)
• Experience in campaign lifecycle design, lead management, and personalization strategies
• Excellent communication and stakeholder management skills, with the ability to translate business needs into technical solutions
• Strong organizational and prioritization skills in a fast-paced environment
  

What Would Make You Really Stand Out

• Adobe Engage Business Practitioner Certification, Marketo Certified Expert (MCE), Salesforce, Instapage and Demand Base expertise
• Experience designing and scaling global marketing automation frameworks
• Background in MarTech strategy, system optimization, or digital transformation initiatives
• Experience working with offshore or distributed delivery teams
• Technical proficiency in HTML, CSS, JavaScript, and/or Adobe tools
• Experience with project management tools (Asana, Smartsheet, Monday, etc.)
  

Whats In It For You
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process