E-commerce Performance Marketer

Industry: Advertising Services

Employment Type: Full Time

Company Description:

Deepsense Digital is an award-winning business-centric digital and technology agency founded in 2016 in Chennai. We specialize in providing disruptive marketing solutions for businesses and brands through innovative approaches. Our team is collaborative, curious, and client-focused, striving for extraordinary results every day.

We are seeking a dynamic E-commerce Performance Marketing Specialist to drive strategic ad campaigns across Amazon, Flipkart, Blinkit, Zepto, and Swiggy.

In this role, youll be responsible for strategy, execution, performance optimization, and client communication, ensuring that campaigns are data-driven and deliver exceptional ROI. You will collaborate closely with internal teams and clients to translate analytics into actionable marketing strategies that drive growth and visibility.

• Manage and optimize day-to-day operations across Amazon, Flipkart, Blinkit, Zepto, and Swiggy.
• Ensure all product listings are accurate, compliant, and optimized for discoverability and conversions.
• Resolve catalog or listing issues efficiently in coordination with platform support teams.
• Maintain overall marketplace hygiene content accuracy, keyword tagging, and inventory alignment.

• Plan, execute, and continuously optimize ad campaigns across marketplaces (Amazon Advertising, Flipkart, Blinkit, Zepto, and Swiggy).
• Develop monthly and quarterly performance marketing plans aligned with business goals.

• Strategically allocate budgets and bids to maximize ROI, ACOS, and category visibility.
• Design A/B tests to evaluate creatives, targeting strategies, and ad placements.
• Monitor daily campaign metrics sales, traffic, CTR, CVR, and return rates to ensure consistent growth.

• Conduct deep-dive data analysis using advanced analytical tools to identify performance patterns and improvement areas.
• Leverage tools such as Amazon PI, Helium 10, Zepto Atom, and marketplace dashboards for research, keyword optimization, and share-of-voice tracking.
• Use category-level insights to develop tailored growth strategies and competitive positioning.
• Optimize campaigns to achieve improved ACOS, ROAS, and SOV through data-backed adjustments.
• Create dashboards and data visualizations to track progress and highlight actionable insights.

• Generate and present weekly/monthly reports on advertising, sales, and category performance.
• Provide meaningful, data-backed insights and recommend actionable strategies to enhance business outcomes.
• Communicate campaign results, learnings, and next-step recommendations to clients clearly and confidently.
• Collaborate with client teams to align eCommerce marketing initiatives with overall brand and category goals.

• Conduct competitor benchmarking on pricing, assortment, and advertising strategies.
• Track and report

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  emerging category trends, customer behavior, and product performance insights.
• Identify gaps in assortment, ad visibility, and promotions, and recommend corrective actions.

• 14 years of experience in eCommerce performance marketing or marketplace advertising (Amazon, Flipkart, Blinkit, Swiggy, Zepto).
• Proven expertise in marketplace advertising, including campaign setup, optimization, and reporting.
• Proficiency with tools such as Amazon PI, Helium 10, Advanced Excel, and other analytical platforms.
• Strong analytical skills and ability to interpret large data sets into actionable insights.
• Hands-on experience with key metrics: ACOS, ROAS, CTR, CVR, and SOV.
• Excellent communication and presentation skills, with client-facing experience.
• Strong planning, prioritization, and problem-solving abilities.
• Bachelors degree in Marketing, Business Administration, or a related field.

• Deep understanding of category-level performance drivers and customer behavior on marketplaces.
• Experience working with data visualization tools (e.g., Looker Studio, Power BI) is a plus.
• Strong Excel/Sheets modeling skills (pivot tables, lookups, formulas).
• A proactive, detail-oriented mindset with a passion for data and performance optimization.