Associate Director - Influencer Marketing And Celeb Endorsement

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

Job Title: Associate Director - Influencer Marketing and Celeb Endorsement

Location: Bangalore

Total experience: 5-7 Years

Key Responsibilities:

Influencer Marketing

• Lead end-to-end influencer marketing campaigns from strategy, talent mapping, and briefing to content execution and performance analysis.
• Build influencer-first content strategies for brand campaigns across platforms (Instagram, YouTube, etc.).
• Create smart, concise influencer briefs that align with brand goals, platform nuances, and creative storytelling.
• Collaborate with internal teams (strategy, media, creative) and external partners (influencers, production, and content teams).
• Use tools to manage influencer deliverables, content calendars, and campaign timelines.
• Track and report performance: reach, engagement, clicks, conversions, sentiment, and overall ROI.

Celebrity Endorsements

• Proactively identify and pitch relevant celebrity talent for brand campaigns based on strategic and creative alignment.
• Define shortlisting parameters such as TG fit, past associations, image alignment, and media impact.
• Own relationships with celebrity managers, talent reps, and client-side stakeholders.
• Handle multiple stakeholders and moving parts: contracts, budgets, exclusivity terms, timelines, and campaign integration.
• Lead execution of celebrity shoots, campaign rollouts, and digital-first activations.

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Youll Thrive in This Role If You:

• Have experience across influencer marketing, creator partnerships, content strategy, or media (agency experience preferred- Media and Creative).
• Are confident leading projects, managing client communication, and solving challenges in real-time.
• Know what makes creators and celebrities connect authentically with audiences and how to turn that into content that clicks.
• Are culturally curious and plugged into trends, internet culture, and the evolving creator economy.
• Have worked across verticals like beauty, fashion, lifestyle, tech, or consumer brands.

What Youll Bring

• A strong understanding of the social and influencer landscape in India.
• A passion for culture-driven marketing and creator-led storytelling.
• Strong project management skills and the ability to juggle multiple campaigns at once.
• Great people skills youll be working with clients, creators, celebrities, and internal teams daily.
• Cultivate strong relationships with celebrity managers, talent agencies, and key client stakeholders to enable timely negotiations, exclusivity agreements, and collaborative alignment.
• Manage complex multi-stakeholder environments, including legal, finance, creative, and production, to drive smooth contracting, budget approvals, and execution.
• Oversee the end-to-end delivery of high-impact celebrity campaigns from strategic planning and shoot execution to rollout across digital.