Director- Influencer Marketing & Celebrity Endorsement

dentsu

Digital Marketing/Marketing

98+ Applicants

Posted: 7 months ago

8-12 years

Maharashtra

Work from Office

Posted: 7 months ago

Applicants: 98+

Job Description

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Job Description

You will be joining Dentsu India, a part of Dentsu International, which is a leading global marketing and advertising conglomerate with a strong presence in over 145 markets worldwide. Dentsu India collaborates with some of the biggest and most renowned brands to help them engage and retain their customers effectively through innovative media, customer experience management, and creative solutions. As the 2nd largest advertising agency network in India, Dentsu India plays a crucial role in driving meaningful progress and growth for its clients.

In your role as the Director of Influencer Marketing & Celebrity Endorsement within the Business Planning & Execution department based in Mumbai, you will bring your extensive 79 years of experience in influencer marketing and celebrity partnerships to the table. Your primary responsibility will involve strategizing, executing, and overseeing impactful influencer and celebrity campaigns that are in line with the brand's objectives, enhance consumer engagement, and contribute to achieving business goals effectively.
Your key responsibilities will include developing and implementing influencer and celebrity endorsement strategies that align with the brand's vision, identifying suitable personalities that resonate with campaign objectives and brand values, and establishing sustainable partnerships integrated with annual brand planning. You will be leading the end-to-end execution of campaigns, collaborating with various internal teams to ensure seamless execution, overseeing production shoots and brand integrations, and managing talent relationships, negotiations, and contracts efficiently.

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Moreover, you will be tasked with tracking campaign performance metrics, analyzing insights, and optimizing future campaigns based on data-driven decisions to enhance results and return on investment. It will be essential for you to stay updated with industry trends, competitor strategies, emerging influencers, and content formats to provide valuable strategic inputs to the brand and product teams.
To excel in this role, you must possess a proven track record of 79 years in influencer marketing, celebrity endorsement, or talent partnerships, a robust network of contacts within the influencer and talent agency landscape, experience in managing large-scale campaigns across multiple channels, exceptional negotiation and communication skills, and the ability to thrive in a dynamic, cross-functional environment. Your role will play a pivotal part in driving meaningful growth and success for both Dentsu India and its clients, making a positive impact in the ever-evolving marketing and advertising industry.,

Skills

AdvertisingCampaign PerformanceInfluencer MarketingMediaMarketingAnalyticsMarket AnalysisCampaign ManagementInfluencer MarketingNegotiationCelebrity EndorsementTalent RelationshipStrategic Planning

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About Company

dentsu international is one of the world’s largest marketing and communications companies. We help clients to innovate, grow and win in an ever-changing world.

Important dates & deadlines?

Application Deadline

20 Oct 25, 10:53 AM IST

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