Managing Partner - Data, Analytics And Gen AI

We are a creative, media, and technology agency building the next generation of AI-powered solutions for brands. This role leads our Data, Decision Science, and Gen AI practice, with full P&L ownership, revenue targets, and delivery responsibility.
This is not a CDP/CRM or traditional MarTech role. The focus is on analytics-led decisioning and Gen AI use cases across creative and media—from content scaling and personalization to media intelligence and marketplace optimization.
You will build products, win business, deliver impact, and scale a high-performing team.
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What You Will Own
Business & P&L Leadership

• Own the Data & Gen AI practice P&L, including revenue, margins, utilization, and growth
• Build and chase annual revenue targets through new client acquisition and expansion
• Shape commercial models for AI products, platforms, and services
• Partner with agency leadership on practice strategy and investment decisions
  

Solutioning & Sales

• Lead AI-led solution design for pitches, RFPs, and proactive proposals
• Translate brand, creative, and media problems into clear AI-powered business solutions
• Act as a client-facing leader in senior conversations, QBRs, and steering committees
• Balance ambition with feasibility—what can be sold and delivered credibly
  

Gen AI & Analytics Capability

• Define and deliver Gen AI use cases across:
• Creative content scaling & adaptation
• Personalization at scale (creative + media)
• AI-assisted creative tools and workflows
• Media analytics, optimization, and intelligence
• Marketplace and commerce media performance optimization
• Build decision science and advanced analytics frameworks that directly impact marketing outcomes
• Move beyond experimentation to production-grade AI systems
  

Product & IP Development

• Conceptualize and build AI accelerators, tools, and platforms
• Drive products from idea → prototype → client deployment → scale
• Decide when to build, partner, or leverage existing AI models and platforms
• Ensure solutions are repeatable, defensible, and commercially viable
  

Delivery & Execution

• Own end-to-end delivery of AI and analytics engagements
• Ensure solutions are engineered properly, scalable, and secure
• Balance speed with robustness—POCs that convert into real systems
• Maintain delivery quality while scaling multiple clients and products
  

Team Building & Leadership

• Build and lead an initial 5–10 member team, scaling over time
• Hire across engineering, data science, analytics, and AI solution roles
• Set technical standards, ways of working, and delivery rigor
• Develop talent that understands both AI and creative/media contexts
  

Must-Have Capabilities
What Were Looking For

• Proven experience owning or leading a P&L-backed analytics / AI practice
• Strong background in analytics, decision science, or applied AI
• Hands-on exposure to Gen AI systems (LLMs, orchestration, model integration)
• Experience building AI solutions for marketing, creative, media, or commerce
• Ability to sell, solution, deliver, and scale—not just advise
• Comfort operating in ambiguity: you can seek, solve, sell, and ship
  

Engineering & Technical Depth

• Strong engineering mindset (even if you no longer code daily)
• Experience with modern AI/data stacks
• GCP preferred (BigQuery, Vertex AI, etc.), but not mandatory
• Understanding of:
• LLMs and multimodal models
• AI orchestration and production deployment
• Data pipelines, analytics layers, and performance systems
• Knows the difference between demos, pilots, and production systems
  

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Creative & Media Adjacency

• Genuine understanding of creative workflows and media ecosystems
• Experience applying AI to:
• Creative operations and content pipelines
• Media planning, optimization, and insights
• Commerce and marketplace media
• Able to collaborate seamlessly with creative, media, and strategy teams
  

Leadership & Mindset

• Builder mentality with commercial sharpness
• Comfortable being accountable for numbers, not just ideas
• Clear communicator who can translate AI into business outcomes
• Bias for action: moves fast, learns fast, delivers faster
  

What This Role Is Not

• Not a CDP/CRM or MarTech implementation role
• Not a pure research or experimentation lab
• Not a support function—this is a growth and revenue engine
  

Why Join Us

• Opportunity to build a category-defining AI practice inside a creative + media environment
• Freedom to shape products, IP, and teams
• Direct access to senior clients and large transformation mandates
• Rare chance to sit at the intersection of AI, creativity, media, and business impact
  

Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent