Digital Marketing Head.,

Key Responsibilities

• Plan, implement, and optimize digital marketing campaigns to maximize reach, drive conversions, and deliver business impact for all brands managed.
• Customize channel strategies (SEO, SEM, social, email, influencer, content, performance marketing) based on business goals and audience insights.
• Campaign Management
• Manage the complete lifecycle of digital campaigns - from concept development, audience segmentation, ad placement, and creative integration to tracking and optimization.
• Oversee the development and approval of campaign assets, ensuring brand alignment, message consistency, and compliance with platform policies.
• Marketing Technology & Automation
• Evaluate, introduce, and integrate marketing automation tools (CRM, email automation, data analytics, etc.) to improve efficiency and scalability.
• Drive adoption of AI and ML-based tools for audience prediction, personalization, and campaign optimization.

Organisational Responsibilities

• Function Establishment & Integration
• Build the digital marketing vertical as a strategic business unit within AV7 Medias, serving both internal divisions and external clients.
• Develop service frameworks, pricing models, and delivery standards for all digital offerings.

• Cross-Functional Collaboration
• Partner with client servicing and sales teams to translate business requirements into actionable digital solutions.
• Collaborate with internal brand teams to align digital initiatives with organizational goals and brand narratives.
• Business Planning & Strategic Growth
• Identify partnership opportunities with platforms, agencies, and technology vendors to enhance service offerings.
• Pilot innovation projects- e.g., AI-driven marketing, predictive analytics, personalization engines, and influencer mapping systems.

• Own the Profit & Loss (P&L) for the digital marketing vertical, including annual planning, budgeting, and forecasting.
• Track cost efficiency across campaigns, ensuring maximum ROI.

Revenue Generation

• Develop new revenue streams through retainer-based digital services, consulting engagements, and managed media solutions.
• Support internal group brands by optimizing in-house campaigns for lead generation and customer engagement, contributing to internal ROI.

People-Related Responsibilities

• Team Leadership & Development
• Lead and mentor a team of digital specialists covering SEO, SEM, content, social media, analytics, and media planning.
• Build multi-skill capabilities across the team through targeted upskilling, certifications, and knowledge-sharing sessions.
• Performance Management
• Define clear KPIs for each team member aligned with business outcomes and client expectations.
• Conduct regular performance reviews, feedback sessions, and skill gap analyses to drive continuous improvement.
• Talent Planning & Retention
• Collaborate with HR to plan workforce requirements, manage recruitment, and ensure succession readiness for key roles.
• Implement retention and engagement programs that promote a culture of ownership and creativity.

Competence

Qualification & Experience

• Masters / Bachelors Degree in Marketing, Mass Communication, Digital Media Management, or a related field.
• 812 years of experience in digital marketing, preferably within advertising or integrated marketing agencies.
• Hands-on expertise in media planning and buying, marketing automation, campaign analytics and performance measurement tools.