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Job Description
- The State Customer Marketing Executive - Retail plays a key role in our Marketing team, contributing to the creation and nurturing of globally beloved brands. Our focus is on establishing meaningful connections with people worldwide, honoring our brands" legacies while reinventing them for the contemporary world and the future. We thrive on a profound understanding of consumer behaviors, trends, and technologies, utilizing our ingenuity and creativity to highlight our brands" uniqueness and purpose, making them central to celebrations everywhere. Through our advertising and marketing efforts, we celebrate diversity and challenge stereotypes, fostering an inclusive culture that values and supports talents across various domains.
As a State Customer Marketing Executive - Retail, your responsibilities encompass various critical areas:
Outlet Management:
- Conduct market surveys in collaboration with the Sales team to assess and finalize outlets
- Ensure proper installation, maintenance, and upkeep of installations at vendor outlets, along with handling billing processes
- Implement outlet mapping based on the Promotion Plan, deploying promotional elements as per the Activity calendar
- Drive innovation in Signage Elements such as racks, main shop signage, gondolas, etc.
- Maintain monthly scores for Territory Sales Executives (TSEs) and Team Leaders (TLs) in online and offline platforms
- Oversee documentation, stock registers, bills, purchase orders (POs), goods received advice (GRAs), and team attendance
Brand Communication and Visibility:
- Collaborate with the Senior Customer Marketing Manager to develop brand communication strategies across different channels
- Supervise signage execution in the state through vendor coordination
- Implement visibility strategies and monitor execution
- Select outlets for brand implementation in alignment with the Sales team
- Utilize outlets as a medium to enhance brand visibility, imagery, and demand generation through effective consumer activations
Budget Management:
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- Ensure accurate budget utilization at the state level
Analytics:
- Monitor and report performance to the Customer Marketing Manager, deriving actionable insights for enhancement
- Provide feedback to the regional marketing and sales teams based on competitor analysis and plan performance
Training and Development:
- Conduct training sessions for third-party execution personnel, aligning with the Regional/National Trade Marketing teams
- Train promoters as per incentive schemes and ensure alignment with marketing activities and standards through regular communication and meetings
This role offers flexibility and emphasizes inclusivity, aiming to create a culture where everyone feels valued and can contribute significantly to our shared goals. If you are inspired to be part of a transformative journey in consumer products and brand-building, this opportunity could be the perfect fit for you.,
Skills
AdvertisingMarketingMarketing ManagerMarketingAnalyticsBrand CommunicationTrainingVendor ManagementBudget ManagementConsumer PlanningIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Diageo is a global leader in beverage alcohol, offering a wide collection of brands across spirits and beer categories. With a presence in over 180 countries, Diageo's portfolio includes popular brands like Johnnie Walker, Smirnoff, Baileys, and Guinness. Diageo careers provide unparalleled opportunities for professionals to grow in a dynamic and inclusive environment, emphasizing sustainability, innovation, and responsible drinking. The company is committed to attracting, developing, and retaining the best talents who are passionate about crafting exceptional beverages. Working at Diageo means joining a team dedicated to celebrating life, every day, everywhere, making Diageo careers highly sought after in the industry.
Important dates & deadlines?
Application Deadline
25 Oct 25, 01:57 PM IST
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State Customer Marketing Executive - Retail
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