Marketing Director

About The Company

Digital Connexion is a joint venture (JV) between Brookfield Asset Management (Brookfield), Reliance Industries Limited and Digital Realty. The company provides the full spectrum of highly connected and scalable data centre, colocation and interconnection solutions to meet the critical infrastructure needs of enterprises and digital services companies in India, and brings together enterprises, network service, cloud and IT providers to give customers and partners a key connectivity gateway to Europe, the Middle, East, Africa and Asia.

The JV combines the complementary strengths of Jios massive digital and connectivity ecosystem in India and tech capabilities with Brookfield, one of the largest owners and operators of critical global infrastructure, and Digital Realty, provider of the worlds largest data centre platform enabling customers with access to over 50 metros across 6 continents.

Role Overview

The Marketing Director for Digital Connexion will develop and deliver a focused marketing strategy for India, targeting local, regional and global prospects to fill the country sales pipeline. This will involve working in partnership with the country team as well as co-ordinating with the regional and global Digital Realty marketing teams.Their activities will cover the full marketing mix from designing the strategy, to tactical execution using the full marketing mix such as digital tools, events, social media, PR, and brand building.

Key Responsibilities

Marketing strategy

Lead the design and implementation of Indian marketing strategy aligned to Indian Sales targets and broader Digital Connexions marketing strategy (goals, target, plan, tools) to generate demand and fill the sales pipeline

Provide market intelligence to facilitate with local positioning and strategic decision-making

Provide market updates and relevant customer and sector intelligence into regional and global marketing teams

Increase awareness of the Digital Connexion as a brand in the Indian market

Drive demand generation activities from both within India as well as from across the APAC region and other global regions of business

Management and Leadership

Responsibility for Indian marketing budget

Lead and develop internal marketing resources (potentially grow team size in long term) as business grows

Work together with sales, product, segments and business development to plan and execute targeted Go-To-market Plans

Manage Indian marketing budget to ensure value for money with suppliers and ROI on campaign spend

Be the liaison point with parent companies to align systems and processes and benchmark reporting standards

Demand Generation and Pipeline Acceleration

Manage & execute the core lead development and customer retention campaigns

Define target groups and management of customer & prospect databases

Localise value propositions and key messages

Create and localise marketing content

Work in partnership with parent companies regional & global marketing to implement brand campaigns and activities

Effective agency management

Define & execute local digital and social media strategy, ensuring it complements & is consistent with corporate positioning

Marketing Communication

Lead Indian PR activity to increase company brand awareness, aligned with corporate PR activity to ensure best impact

Design, develop and produce communication materials

Coordinate all external communication, supporting sales & operations teams with high quality content

PR and social media agency management

Event Management

• Manage event calendar, including presence at events, core messaging, virtual attendance, own company events, speaking slots

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Competencies

Ability to build and maintain effective relationships with multiple stakeholder groups

Strong analytical skills with the ability to analyse data and take remedial actions

Excellent written and verbal communication skills

Excellent planning skills; creation and follow-up of plans, setting priorities

Ability to lead and motivate teams

Independent and proactive thinking and workstyle

Positive attitude towards transformation and change; motivated to work in a fast-growing market

Has informal and formal leadership style and used to working in a matrix environment

Understands how to deliver clearly defined and measurable results with impact

Experience & Qualifications

• Educated to degree level in either Marketing, Communications, Business or equivalent
• Around 15 years of experience in a B2B marketing environment, in the technology sector
• Proven track record of successfully partnering with sales management and sales teams
• Experience in agency management
• Experience in account-based marketing and sales enablement
• Experience of using Marketing Automation platforms (e.g. Pardot, Marketo) with Salesforce.com to drive and optimise marketing performance
• Ability to manage budgets and deliver all key marketing initiatives within budget