Digital Marketing Data Architect

Senior Digital Customer Identity & Data Solutions Architect

We are seeking a Digital Customer Identity & Data Solutions Architect with deep

expertise in Customer Identity and Access Management (CIAM), Customer Data

Platforms (CDP) and Customer Relationship Management (CRM). You will lead the

design, development, and implementation of our customer identity strategy across

AdTech platforms, in compliance with regulatory requirements and enterprise

standards. In this role, you will be instrumental in architecting an innovative identity

solution that enhances personalized customer experiences and drives targeted

advertising efforts. The ideal candidate will apply their expertise in customer data

platforms, identity graphs, and universal identifiers to create a unified view of our

customers, enabling precise ad targeting and activation.

Architect and implement a comprehensive customer identity solution tailored to our

organizations vision and goals, in compliance with regulatory requirements and enterprise

standards.

Define and implement best practices for identity management, including SSO, MFA, and

consent management.

Stay abreast of industry trends, emerging technologies, and standard processes in

AdTech, influencing the continuous improvement of our systems.

CDP assessment - Oversee the assessment and integration of a next-generation CDP

to improve data unification, segmentation, and analytics. Ensure CDP capabilities

support marketing personalization, campaign execution, and customer insights.

Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data

interoperability and identity resolution.

Evaluate and modernize the current CRM platform to drive customer engagement,

retention, and loyalty strategies.

Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech

platforms, to create a unified marketing ecosystem.

Collaborate with marketing teams to optimize paid media activation, leveraging CRM

and CDP data for targeted campaigns.

Ensure seamless integration of AdTech platforms with CRM for efficient audience

segmentation, retargeting, and ROI measurement.

Develop strategies to collect, manage, and leverage customer data across all digital

touchpoints effectively while ensuring compliance with data privacy regulations.

Collaborate with cross-functional teams including marketing, DTS, Legal and

Compliance, and data analytics to drive alignment and achieve business objectives.

Required Skills and Experience:

Bachelors degree in management information systems/technology, Computer Science,

Engineering, or related discipline. MBA or equivalent is preferred.

15+ years of experience in an information technology solutions architecture role.

Proven experience evaluating, implementing, and integrating enterprise-level CIAM,

CDP, and CRM solutions.

5+ years working experience in a digital marketing or e-commerce environment.

Kimberly-Clark has determined the classification of this information to be Public

5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS,

dimensional, NoSQL data platform technologies, and ETL and data ingestion

protocols).

5+ years of experience with database development and scripting.

3+ years of experience working in customer identity management and have a strong

Extensive experience in AdTech, with a proven track record of designing and

implementing large-scale ad delivery systems. Familiarity with AdTech platforms (e.g.,

Google Ads, Facebook Ads Manager, The Trade Desk) and their integration with CRM

and CDP.

Deep understanding of customer data lifecycle, including identity resolution, consent

management, and segmentation.

In-depth knowledge of customer data platforms, identity graphs, and universal

identifiers.

Strong understanding of cookie technology and its implications for digital marketing.

Experience with CDP platforms (e.g., Adobe Experience Platform, Epsilon, Salesforce

CDP).

Experience with CRM platforms (e.g., Salesforce, HubSpot, or Microsoft Dynamics).

Extensive experience in issue spotting and raising compliance issues in their day-to-day

and be aware of the major regulatory considerations impacting their work.

Experience with data enrichment techniques and tools.

Experience with cloud-based services (e.g., MS, AWS, Google Cloud).

Strong understanding of Agile methodologies and open to working in agile environments

with multiple stakeholders.

Exceptional problem-solving skills and the ability to manage complex, multistakeholder

projects.

Proven ability to lead cross-functional teams, manage vendor relationships, and align

technology with business goals.

Preferred Qualifications:

Experience with privacy and compliance frameworks (e.g., GDPR, CCPA).

Familiarity with machine learning models for customer segmentation and predictive

analytics.

Interested share your updated CV to [HIDDEN TEXT]