Senior Marketing Executive

Job description / Role

Job purpose

Were looking for a commercially-minded, results-driven senior marketing manager to take the lead on high-impact marketing campaigns for international trade exhibitions and conferences in the energy sector. This is more than a delivery role - we want someone who is genuinely curious, challenges the status quo, and is constantly looking for ways to improve how we work.

As the marketing lead for your allocated event(s), youll be responsible for developing and executing multi-channel strategies to attract sponsors, exhibitors, delegates, visitors, and media. Youll use a mix of traditional and digital tools to build performance-driven campaigns and collaborate closely with cross-functional teams at a senior level.

The ideal candidate must demonstrate hands-on experience across the full marketing mix, comfort with campaign data and reporting, strong messaging instincts, and the ability to work across cultures. Youll also lead and mentor a team of marketers to deliver complex, multi-vertical campaign plans on time and with impact.

Key accountabilities

• Own and execute a comprehensive marketing strategy across exhibitor, delegate, visitor, and media audiences
• Create and implement tailored campaigns for audience acquisition, retention, and growth
• Develop and optimise lead generation plans and ensure alignment with sales and content goals
• Forecast, manage, and report on marketing budget across all campaign activities
• Lead on data acquisition, segmentation, enrichment, and analysis to drive conversion and engagement
• Collaborate with the in-house database team to ensure data accuracy and strategic targeting
• Manage the event website (in partnership with third-party agency), overseeing SEO, analytics, content updates, and user journey optimisation
• Plan and implement integrated digital marketing campaigns across SEO, PPC (search and display), paid social, programmatic, geo-targeting, retargeting, and paid media

• Oversee the development and production of all marketing collateral including brochures, post-show reports, print advertisements, web banners, emails, and video
• Develop and execute a year-round media and PR strategy to elevate the events presence in key local and international trade publications
• Line manage two direct reports, setting clear objectives, KPIs, and personal development plans
• Build strong relationships with internal teams (sales, content, operations) and external agencies to ensure cross-functional alignment and delivery
• Proven track record of using research and analysis to develop insight-driven marketing and communications programmes
• Lead partner and stakeholder advocacy strategies to amplify campaign reach and attract new business and new registrations

Qualifications, experience, and skills

Minimum experience: 3+ years in mid-manager level marketing; exhibition marketing is a must

Job-specific skills and experience

• Strategy creation and critical path analysis
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Excellent copywriting skills, including proofreading and messaging
• Marketing automation, lead generation, and lead scoring
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
• Excellent negotiation and relationship building skills

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• Google Analytics, UTM tracking, and conversion optimisation
• CRM (Salesforce), ESP (Emarsys or equivalent), and marketing automation
• CMS and website UX coordination (WordPress, Umbraco, TYPO3 or similar)

Personal attributes

• Work well under pressure, adaptable and resilient
• Able to work on own initiative, be highly motivated and proactive
• Analytical skills to review overall show marketing performance and produce growth initiatives
• Practice good time management
• Be trustworthy, professional, and reliable
• Demonstrate good teamwork with co-workers and peers

This employer is an equal opportunity employer. If you have not had feedback within 14 days, please consider your application as unsuccessful for this round.

Job Function: Marketing, Advertising & PR

Company Industry: Marketing, Advertising & PR