DG Beauty | Regional E-Commerce, Digital & CRM Specialist

Dolce & Gabbana, a global leader in luxury fashion and beauty, seeks a strategic and results-driven E-commerce, Digital & CRM specialist to lead 360° digital & CRM initiatives across the GCC region.

Based in Dubai, this role is responsible for shaping and leading regional E-com, Digital & CRM strategies in alignment with brand guidelines and global vision.

The mission for the role is to translate global brand vision into impactful regional activations, elevate brand equity, drive sell-out, and reinforce Dolce & Gabbana Beauty's leadership in the luxury beauty segment.

Key Responsibilities

Digital Marketing:

• Align the strategy with key stakeholders to optimize digital investments and ensure effective media mix across paid, owned, and earned channels
• Manage influencer and digital content strategies to maximize awareness and engagement across Instagram, TikTok, YouTube, and emerging digital platforms
• Measure and report digital campaign performance (ROI, reach, CPM, engagement), providing actionable insights to optimize future investments
• Partner and closely collaborate with Global and Regional Digital Teams to ensure digital content, brand assets, as well as digital strategies are aligned with key priorities of the region
• Ensure a strong and efficient digital plan across all channels of distribution & retailers
• Monitor competitors digital activities and propose innovative activations to reinforce Dolce & Gabbana Beauty's online leadership
• Research new Digital Marketing trends and best practices across various countries to amplify the digital investment in the Middle East region
  

CRM & Consumer Engagement:

• Develop and deploy CRM strategies across boutiques and department stores to drive client retention and loyalty
• Collaborate with HQ CRM and retailer teams to implement personalized, data-driven activations and clienteling initiatives
• Lead CRM data & dashboards to drive the action plans on recruitment and retaining the clients
• Leverage consumer insights and segmentation to tailor brand experiences across online and offline touchpoints.
• Ensure distributors & retailers compliance with brand CRM standards and implementation guidelines
• Provide monthly insights on CRM actions and KPIs

E-Commerce & E-Retail:

• Manage online presence across regional E-retailers, ensuring perfect CARS (Content, Assortment, Ratings & Reviews, Search) execution
• Align E-retail activations with commercial and marketing priorities, maximizing online visibility and conversion.
• Track and report key e-commerce KPIs: Sales, Market Share, ROAS, Conversion Rate, and Traffic.
• Monitor competitors e-commerce activities and propose innovative activations to reinforce Dolce & Gabbana Beauty's online leadership.

Budget & Performance Management:

• Oversee & optimize A&P budgets across all channels ensuring efficient allocation and ROI for all e-retail, digital & CRM activations
• Monitor, report and optimize E-commerce KPIs (Sales, Market Share, Online weight, ROAS, CR, Traffic, SOV, SOS, Content Score).
• Lead digital, e-com & CRM costs to ensure adherence to financial targets
• Track monthly digital/ e-com sell-out performance by market, by retailer, by category, identifying key business drivers
• Ensure a monthly tracker of CRM KPIs & dashboards
• Prepare monthly reports and business reviews highlighting key achievements, challenges and corrective actions

Qualifications

• 1-3 years of experience in E-commerce/Digital fields
• Proven expertise in omnichannel digital marketing, digital ecosystem management, e-commerce management
• Highly organized with strong attention to detail
• Data-driven with proficient analytical skills
• Very good skills with Excel & MS Office
• Professional fluency in English, Arabic is an advantage
• Open, dynamic, flexible, highly motivated, team-oriented, and capable of working independently
• Demonstrates learning agility, ability to anticipate change, and strive for excellence in execution.