Media Relations Manager / Public Relations Specialist / Corporate Comm

Role & responsibilities

Key Responsibilities:

• Strategy & Planning: Develop and execute comprehensive media relations strategies and PR campaigns to increase brand visibility.
• Media Outreach: Act as the primary point of contact for media inquiries. cultivate and maintain relationships with key journalists, editors, and bloggers across print, digital, and broadcast media.
• Content Creation: Write and edit high-quality press releases, media kits, speeches, byline articles, and internal newsletters.
• Brand Reputation:
  
  Monitor media coverage and industry trends. Manage crisis communications and mitigate negative publicity effectively.
• Events & Interviews: Coordinate press conferences, media interviews, and public appearances for senior leadership.
• Collaboration: Work closely with the marketing and social media teams to ensure a unified brand message across all channels.

Preferred Candidate Profile:

• The Storyteller: You possess a natural ability to craft compelling narratives. You don't just write press releases; you find the "hook" that makes a journalist want to read more.
• Media Network: You have an existing network of relationships with journalists, editors, and influencers in the sector. You know who to call to get a story placed.

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Get Hired
• Agency vs. In-House: Candidates with prior experience in a PR Agency are highly preferred due to their ability to handle high pressure and multiple campaigns simultaneously.
• Crisis Ready: You have a cool head. You are capable of handling sensitive information with confidentiality and can navigate a PR crisis without panic.
• Digital Savvy: You understand how traditional media (newspapers/TV) integrates with new media (blogs/social/podcasts). You are comfortable using PR tools like Cision, Meltwater, or similar media monitoring software.
• Communication: Impeccable command over the English language (both written and verbal) is non-negotiable. Proficiency in [Regional Language, if applicable] is a plus.
• Personality: You are proactive, high-energy, and thick-skinned (not discouraged by rejection when pitching stories).