Marketing Executive

Role Purpose

We are looking for a creative and commercially driven Marketing Executive to support and execute impactful marketing campaigns aligned with our strategic business objectives in Abu Dhabi. This role will play a key part in promoting golf and leisure products across the UAE, with a strong focus on digital platforms, social media, and mobile app marketing.

Key Responsibilities

Marketing & Campaign Execution

• Support the development and execution of short- and long-term golf and leisure marketing campaigns.
• Deliver commercially focused campaigns aligned with business goals and brand positioning.
• Assist in planning and executing promotions, seasonal offers, and event marketing initiatives.
• Manage member and guest communications via social media, newsletters, and WhatsApp channels.

Digital & Social Media Management

• Manage golf-related social media platforms including Facebook and Instagram.
• Schedule, manage, and publish content using tools such as Sprinklr or similar platforms.
• Develop and execute strong social media strategies to increase engagement and audience growth.
• Maintain and update content calendars.
• Analyze performance metrics and continuously optimize content and campaign strategies.

• Create engaging golf-related photography and videography content.
• Design marketing and creative assets using Adobe Creative Suite, InDesign, or Canva.
• Support designers by preparing clear creative briefs while ensuring brand consistency.

Website & Performance Marketing

• Support website redesign and continuous updates for golf and leisure web platforms.
• Ensure all website content remains up-to-date and accurate.
• Drive traffic through SEO strategies and Google Ads campaigns.
• Track, analyze, and optimize website performance and online conversions.

PR, Media & External Coordination

• Plan and distribute monthly press releases related to events and activities.
• Liaise with creative agencies, media partners, and vendors.
• Coordinate photo and video shoots, handling logistics and commercial usage on-site.

Internal Coordination

• Work closely with internal teams to ensure smooth communication of campaigns and promotions.
• Ensure front-of-house areas have updated marketing and promotional materials.

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  Coordinate with operations and events teams for campaign rollouts and execution.

Events & Tournaments

• Attend and support golf and padel tournaments, corporate events, and promotional activities.
• Assist with event communications, photography, and invite coordination.

Skills & Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 24 years of experience in marketing (preferably in golf, hospitality, sports, or leisure).
• Strong knowledge of social media management tools and platforms.
• Proficiency in Adobe Creative Suite, InDesign, or Canva.
• Hands-on experience with CRM tools, email marketing, SEO, and Google Ads.
• Strong analytical skills with the ability to interpret performance data and present insights.
• Excellent communication and presentation skills.
• Ability to work flexible hours, including evenings and weekends when required for events.
• Currently based in Abu Dhabi or open to relocation within the UAE.