Data Analyst - Consumer Analytics

Department Icon Data Science Analytics & Machine Learning
149+ Applicants
Posted: 3 years ago
2-4 years
Bengaluru
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Posted: 3 years ago
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Applicants: 149+
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Job Description



At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.



Eli Lilly Services India Pvt Ltd


Consumer Marketing Analytics Team: Data Analyst



As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house ‘Consumer Experience’ function, which will design and execute next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly.



To support the Consumer marketing teams in their decision-making, a data and analytics team is being set up simultaneously in Indianapolis (HQ) and Bengaluru (LCCI). This team will be responsible for setting up the data warehouses necessary to handle large volumes of digital streaming data, create meaningful analyses, analytics and deliver recommendations to leadership.



As part of the LCCI team, we are excited to offer the role of a data analyst who will be an integral part of the Consumer analytics team



Core Responsibilities:



  • Writing and tuning SQL queries and in a highly dynamic environment to map different Consumer Marketing data sources like Google Ad Server, DCM, Double Click, Google Search/Ads. Campaign Metadata, consumer data sources mapping and connectivity through tagging parameters and deidentified ids. Marketing measurement expertise highly desirable

  • Communicate to share findings from marketing trends and pattern from Analytical Models. Presentable to business partners ensuring interpretation, appropriate detail and recommendations

  • Perform detailed analysis of Media, Marketing, Search Engine and Social Ad server’s data sources for to define cleansing rules for data quality and modelling

  • Ad-hoc queries, reporting, dashboard and views creation, maintenance and automation with drill down visualizations

  • Continuous learning and experimenting new possibilities for Consumer Marketing Analytics and Analysis. Proactive and enthusiastic to adopt new marketing EDAs



Required


  • 2-4 years of in-depth hands-on experience in data mart to create and support business/data analytics, business intelligence tools

  • Expertise in defining Consumer Journey touch points, measurement approaches and connectivity across digital engagement platforms and sources


  • SEM, SEO, GA, CRM and GTM knowledge, Audience Segmentation, digital touch points and KPIs business requirement expertise highly preferred

  • Advanced proficiency in SQL for exploratory data analysis and present findings in visualization, SQL with joins aggregation and manipulation of data to find anomalies from digital and marketing data collection

  • Strong working knowledge of visualization tools such as Tableau. PowerBI or Quicksight


  • Creative problem solving, organization, attention to detail, flexibility and adaptability

  • Comfort with ambiguity and a willingness to work with a high degree of autonomy

  • Should be adaptable with changing priorities and open to picking up new technical skills and data processes.

  • Looking to get Placed? Try our Placement Guarantee Plan

  • Demonstrated experience working in cross-functional, cross-geography teams



Preferred Qualifications


  • Experience in Data and/or Business Analysts from Healthcare/Pharma/Retail/BFSI/Digital/ Media Ad companies

  • Familiarity with cloud technology and architecture would be preferable to have



Education:



Bachelor’s degree or master’s degree in technology, Statistics or Computer Science background



Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.



Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.



#WeAreLilly


Skills

MarketingAnalyticsCRMTableauStatistics

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About Company

Lilly unites caring with discovery to create medicines that make life better for people around the world. Lilly's purpose has never been more important. For more than 140 years, we've united caring with discovery to create medicines that make life better.

Important dates & deadlines?

Application Deadline

15 Dec 22, 12:00 AM IST

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