Embee Software - Assistant Manager - Digital Marketing Associate

Job Title: Assistant Manager Digital Marketing.
Location: Gurugram, India (In-Office).
Experience: 5+ years.
Role Overview:
We are looking for a performance-driven Assistant Manager Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.
This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.
Youll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.
You will also serve as CRM admin for lead hygiene and reporting.
Key Responsibilities:
Digital Campaigns & Lead Generation (30%):
- Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
- Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
- Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
- Collaborate with sales for audience targeting, message alignment, and lead feedback.

- Conduct A/B testing on ad creatives, CTAs, and landing pages.
Lead Management & CRM Administration (25%):
- Own the lead journey in CRM from capture to closure.
- Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.
- Track funnel metrics MQL, SQL, pipeline conversion rates.
- Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).
- Create weekly/monthly lead reports and present campaign impact to leadership.
Social Media & Content Promotion (15%):
- Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.
- Promote blogs, case studies, events, and webinars to drive traffic and engagement.
- Monitor social analytics and adjust strategy based on insights.
Website & Landing Page Management (15%):
- Manage updates and enhancements to the company website using CMS (WordPress).
- Track Website Analytics and share reports.
- Create and optimize campaign-specific landing pages with performance-focused layouts.
- Ensure mobile responsiveness, SEO hygiene, and analytics tagging.
SEO & Performance Optimization (15%):
- Conduct keyword research and implement on-page SEO strategies.
- Optimize web content and landing pages for target keywords and user experience.
- Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.
- Collaborate with the content team for regular publishing of blogs, use cases, and service pages.
Required Skills & Qualifications:
- Bachelor's/masters degree in marketing, Mass Communication, Digital Media, or related field.
- Minimum 5 years of experience in B2B digital marketing, including:
- Lead generation campaigns (Google, LinkedIn).
- CRM-based lead management and nurturing.
- Website CMS management (WordPress preferred).
- SEO and paid campaign reporting.
- Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush/Ahrefs, CRM (Zoho/HubSpot).
- Excellent English communication written and verbal.
- Strong analytical and project management skills.
Preferred Qualifications:
- Certification in Google Ads, Google Analytics, or HubSpot.
- Working knowledge of ABM tools and campaign orchestration platforms.
- Exposure to HTML/CSS and basic design editing (Canva, Adobe).
- Prior experience in IT services or B2B SaaS domain is a strong plus.
Location: New Delhi EMBI, New Delhi, Delhi, India.