Email & Automations Campaign Specialist- UNSW, Bengaluru, India

Position Description
Position Title: Email & Automations Campaign Specialist
Reports To: Performance Marketing Lead
Employment Type: Full-time
Position Summary
The Email & Automations Campaign Specialist supports the establishment, growth, and long-term sustainability of UNSW Bengaluru by delivering high-quality marketing communication automations (email and push) to drives future student awareness, engagement, conversion and enrolments. The role plays a critical operational function in building scalable, data-informed email marketing, campaign management and marketing automation capability for a newly established international campus operating within UNSWs global brand, governance, and digital standards.
Operating within the campus marketing and recruitment function, the role focuses on planning, delivering, and optimising email and other digital campaigns that support future student recruitment and digital experience objectives in the Indian market. The position balances strong local execution in Bengaluru with alignment to UNSW enterprise platforms, tools, and performance frameworks.
Accountabilities
Digital Marketing communications

• Own and deliver local email and digital communication campaigns that deliver on awareness, consideration, conversion and enrolment outcomes that contribute to future student recruitment and enrolment growth objectives.
• Contribute to the establishment of scalable marketing automation practices suitable for a growing international campus.
  

Digital Content Development & Optimisation

• Create, edit, and manage lead and applicant nurtures, email and digital engagement touchpoints. Orchestrating seamless journeys thar drive future students to action.
• Collaborate with marketing, web, and digital teams to optimise marketing communications for improved user experience and funnel conversion.
• Ensure all email content is accurate, audience-focused, culturally appropriate, and aligned with UNSW brand guidelines.
  
  

Performance, Insights & Reporting

• Monitor and report on email and digital communication performance against agreed metrics, identifying trends, risks, and optimisation opportunities.
• Use data and insights to continuously improve content effectiveness and contribution to recruitment outcomes.
• Support evidence-based decision-making through clear and timely reporting.
  

Stakeholder Collaboration

• Work closely with recruitment, faculty, and marketing stakeholders to align messaging, priorities, and delivery timelines.
• Support Marketing Leads and campus stakeholders in delivering integrated go-to-market activities.
• Contribute positively to a collaborative, customer-focused campus marketing team.
  

Governance, Values & Safety

• Operate within UNSW Sydneys global brand governance model, ensuring all activity is aligned with defined Playbooks, with appropriate approvals and compliance to defined frameworks and processes.
• Actively demonstrate alignment with the UNSW Code of Conduct and Values.
• Ensure activities comply with relevant privacy, accessibility, and regulatory requirements applicable in India and UNSW.
• Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.
  

Essential
Skills & Experience

• Relevant tertiary qualification with experience in email marketing, SEO, or digital marketing, or equivalent competence gained through education, training, or experience.
• Demonstrated experience leading integrated marketing programs with accountability for engagement and reputational outcomes.
• Strong capability in campaign development, strategy, and agency management.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Effective written and verbal communication skills, with the ability to collaborate across diverse stakeholder groups.
  

Desirable

• Experience in higher education, public sector, or similarly regulated environments.
• Experience working in or with international or emerging markets, particularly India.
• Familiarity with enterprise digital marketing platforms
• Experience working within large, matrixed organisations.
  

Key Relationships

• UNSW Bengaluru Leadership
• Marketing and recruitment teams (Bengaluru)
• Faculty and academic stakeholders
• Digital, web, and analytics partners (Sydney and global)
• External digital and paid media partners